ILLIT's new song "Cherish (My Love)" MV exceeds 10 million views in about 16 hours after release

■New song “Cherish (My Love)” is the title song of the mini album “I’LL LIKE YOU”

ILLIT will release their 2nd mini album “I’LL LIKE YOU” on October 21st. The music video for the title song “Cherish (My Love)” exceeded 10 million views in about 16 hours after its release.

“I’LL LIKE YOU” is an album that captures the image of a girl who is immersed in the present moment, meets the person she wants to become close to, believes in her feelings despite her worries, and has feelings for “you” directly. is.

With this album, ILLIT further strengthened its “ILLIT-ness” and attracted interest with a wide range of music. The members’ musical growth is remarkable as they masterfully digest a variety of songs, from charming songs to dreamy atmospheres to sweet and vague melodies. A frank and dignified charm has been added to the free and lively expression, and the colors of ILLIT have become even more three-dimensional in this work.

In particular, the title song “Cherish (My Love),” which features an addictive hook, has received a great response from global fans. The song is receiving positive reviews for its catchy melody and the members’ refreshing vocals that harmonize well.

Fans who watched the music video for “Cherish (My Love)”

“It’s a song filled with a heart that cherishes and loves me.”
“Every single word of the lyrics has the feel of an adolescent girl, so I like it.”
“I’m addicted to the attractive and addictive melody and am playing it over and over again.”
“The members and their songs are very beautiful.”
“Instead of feeling anxious about having to make it exciting, I can feel the freedom and ambition to pursue a path that is unique to ILLIT.”

He left comments such as, and supported the girls.

The MV exceeded 10 million views around 10:00 on October 22nd, about 16 hours after its release. Even compared to the MV for their debut song “Magnetic,” which achieved 10 million views within 24 hours of its release, this achievement was faster. It has been ranked in YouTube’s top 10 most popular videos in many countries and regions, including the United States, the United Kingdom, Brazil, and Canada, and is expected to gain even more global popularity.

In addition, their 2nd mini-album “I’LL LIKE YOU” has been well received on the music charts. On the day of its release alone, it sold 298,310 copies and ranked at the top of the Korean HANTEO chart. With pre-orders exceeding 550,000 copies, this work is likely to be a career high for ILLIT.

The title song “Cherish (My Love)” also ranked in the top of major Korean music charts such as Bugs and Genie. All songs included in “I’LL LIKE YOU” charted on MelOn’s “Hot 100”, a major Korean chart, as soon as it was released.

In Japan, the song has been ranked in the top ranks of iTunes’ “POP-Top Songs”, Apple Music’s “Top Albums”, and AWA’s “Real-time Rise” since its release, drawing attention to ILLIT’s further growth.

(P)&(C) BELIFT LAB Inc.