MISIA becomes Seiko Group Ambassador! Produced a special edition of the song “Yubikirigenman”

■“I wrote the lyrics for “Yubikiri Genman” after thinking about the message, “Decide for yourself how you want to spend your time and carve out time.”

It has been announced that MISIA has been appointed as a Seiko Group Ambassador.

■Background of appointment as ambassador
In March 2024, MISIA will perform the theme song for a TV drama depicting the turbulent life of Seiko Group founder Kintaro Hattori. The theme song “Yubikiri Genman” is a song written by MISIA with lyrics that convey a message that is relevant to the present day, based on Kintaro Hattori, who continued to walk with a strong belief in “delivering accurate time” to the world. Many people were moved and fascinated by the words and singing voice.

In addition to her activities as a singer, MISIA is also actively engaged in various social contribution activities, including support for areas affected by the Great East Japan Earthquake and Noto Peninsula Earthquake, pediatric medical support, educational support in Africa, and poverty and malaria eradication activities. It is known for being.

Since the Great East Japan Earthquake in 2011, the Seiko Group has continued to hold “Concerts to Support East Japan with the Sound of ‘Wa'” in three Tohoku prefectures and Tokyo. In addition to our support activities, we also run the Seiko Exciting Classroom, Seiko Summer Jazz Camp, and other next-generation development activities to help children learn the importance of time and develop the ability to think for themselves. We are also focusing on

The Seiko Group’s group purpose, which resonated with these social contribution activities, is “With the constant challenge of innovation, we will bring trust and excitement to people and society, and create a future filled with smiles all over the world.” We have appointed MISA as an ambassador who embodies this.

■About future activities
Taking the opportunity of becoming an ambassador, MISIA created a Seiko special edition of the song “Yubikiri Genman”. In the future, we plan to produce commercials for Seiko Group companies using this song. They also plan to participate and cooperate in the Seiko Group’s social contribution activities, including the “Chiiku” program to develop the next generation.

■MISIA Comment
I feel very honored to have been appointed as an ambassador for the Seiko Group.
This year, I had the pleasure of singing the theme song for a drama depicting the life of Seiko’s founder, Kintaro Hattori. As I learned deeply about Kintaro Hattori and Seiko’s history while creating this work, I was deeply impressed by his spirit of valuing people and valuing relationships of trust. Watches help enrich people’s lives with the promise of “telling the correct time,” and I felt that Seiko’s history embodies that spirit. From there, I came up with the message, “Decide for yourself how you want to spend your time, and carve out time for yourself,” which led me to write the lyrics for the theme song, “Yubikiri Genman.”
This time, I took the opportunity of becoming an ambassador to create a new version of “Yubikiri Genman,” resulting in a song that makes you feel a different flow of time than the original. I hope that through this song and my future ambassador activities, I can convey the charm of Seiko to even more people.