■“The commercial captures my everyday work and life, and I think it really shows the “ideal” side of me.” (Fuma Kikuchi)
Fuma Kikuchi (timelesz) and Emi Suzuki have been appointed as brand ambassadors for the skin care brand “SHIKARI”, and the two appear in a new commercial titled “For a proper tomorrow.” ‘ version will begin TV broadcasting in the Kanto and Kansai areas from November 1st.
Prior to this, “For a proper tomorrow” was posted on the “SHIKARI” CM special site and “SHIKARI” official YouTube channel. ” version (30 seconds, 15 seconds) “For a proper tomorrow. ” Fuma Kikuchi Ver. (15 seconds) was released in advance.
The new commercial conveys an image of a crossover between Fuma Kikuchi and Emi Suzuki’s daily scenes and the worldview of the “SHIKARI” brand. This commercial is full of the charms of Fuma Kikuchi and Emi Suzuki, who continue to take on challenges while shining in their own way.
■Fuma Kikuchi/Emi Suzuki interview
Q. How did you feel when it was decided that you would appear in the commercial?
Kikuchi:I personally feel a lot of sympathy for the brand’s vision of “establishing a new genre of facial cleansing,” such as facial cleansing packs, as I am currently taking on new challenges such as holding auditions, so I decided to work with SHIKARI. I also felt strongly that I wanted to grow up.
Suzuki:I do a lot of work in the cosmetics industry, but not much in the skin care category, so I was happy to feel like my efforts to take care of my bare skin were being recognized.Q. How do you feel after filming the commercial?
Kikuchi:The commercial is a snapshot of my daily work and life, whether it’s recording or filming a movie, and I think it’s showing exactly how I should be.
Suzuki:Whether it was shooting as a fashion model or designing clothes as a creator, I was able to enjoy shooting in a natural way because they incorporated forms that were very close to my everyday life.Q. What are your impressions after using “SHIKARI” “BRIGHTENING WASH”?
Kikuchi:Personally, my daily rhythm is often irregular, so my sleeping hours often vary, but at the end of a tiring day, I use “SHIKARI” to condition my skin. It’s perfect. The brush is very soft. I wash it so much that I’m afraid I’ll get into the habit of washing it too much, so I’m holding back. The comfort is unbelievable.
Suzuki:I always take my skin care very seriously, and I use lotion, emulsion, and beauty serum on a daily basis, but using SHIKARI to wash my face while applying a face pack is very innovative and gives me a fresh feeling every day. I am using it. Not having to leave it for that long saves time, and it’s easy to kill two birds with one stone. The brush feels so good that I take it with me when I travel. It’s fluffy and soft, and I feel like it washes gently without damaging my skin.Q. What kind of people do you want to use “SHIKARI” “BRIGHTENING WASH”?
Kikuchi:I would like it to be used by both men and women. I used to feel that beauty was always associated with women, but in the past few years, that has disappeared, and men are becoming more conscious of beauty, and there are many people around me who are like that. If you haven’t taken the first step towards beauty yet, I hope SHIKARI will help you raise your awareness of skin care. I would like to wash together with “BRIGHTENING WASH”.
Suzuki:“SHIKARI”s “BRIGHTENING WASH” is completely additive-free (R) and can be used by everyone, regardless of age or gender. My husband and I are now using it every day.Q. What are the recommended points of “SHIKARI” “BRIGHTENING WASH”?
Kikuchi:Anyway, I would like you to try the “BRIGHTENING WASH” facial cleansing pack. Washing your face, getting out of the bath and putting on a pack…I think the idea of “beauty” is particularly difficult for men, but first, wash your face using SHIKARI’s “BRIGHTENING WASH.” I think doing a face pack at the same time will save you time, and it will be an easy way to start (beauty).
Suzuki:There are too many recommended points, but this one product is a brightening pack, face wash, exfoliation care, keratin plug care, melanin care, and anti-aging care, so I really recommend it. All-in-one facial cleansing is easy and makes you feel happy.
Release information
2024.11.20 ON SALE
timelesz
SINGLE“because”
“SHIKARI” CM special site
https://www.chojyu.jp/lp?u=cm
timelesz OFFICIAL SITE
https://ovtp.jp/