Travis Japan Genta Matsuda's first solo commercial decided! “I was thinking, ``This must be a prank,'' but I was like, ``I'm serious'' (laughs).

■“DJ Shampoo” performs passionately in “h&s” new TV commercial “Children’s Scalp” edition! “The Matsuda family is going to use this as a family.” (Travis Japan Genta Matsuda)

The new TV commercial “Children’s Scalp” (15 seconds) for “h&s” featuring Travis Japan’s Genta Matsuda as the CM character will be aired nationwide from November 1st.

In the new TV commercial, Matsuda, who enjoys the support of a wide range of generations for his approachable and attractive personality, appears as a unique character “DJ Shampoo” with a large amount of foam on his head, and talks about the scalp concerns of listeners during a radio program. A story that answers. DJ Shampoo (Matsuda) read out the urgent advice written on the postcard, “Help my child’s scalp with itching and dandruff!” and answered with a brilliant comment, “If that’s the case…h&s!” solve.

Matsuda, who played DJ Shampoo, not only shows off his talk as a radio DJ, but also shows off his diverse talents in acting, including singing and dancing. In particular, he is very particular about the lines and narrations, such as repeating takes until he is satisfied with the pronunciation of “h&s,” and when he poses with the image of a refreshing scalp, he shows a beautiful “scalp line” with an exhilarating smile. Show off and show off your “Head (H) Refreshing (S)”. Pay attention to DJ Shampoo’s unique performance where you can see a new side of Matsuda.

■Travis Japan Genta Matsuda Interview
Q. Please tell us your impressions of appearing alone in a commercial for the first time.
When I first heard it, I was so happy! This is also my first solo appearance (appearing in a commercial). When my senior, Fuma-kun (Kikuchi), became the “Laundry Daimyo” (in the Bold commercial), he said, “I thought it was a prank,” but… I also said “There’s a prank in the commercial” a while ago. It was played…I was thinking, “Wow, the solo commercial is finally here!” but it turned out to be a simple prank (lol). So this time too, I was a little depressed thinking, “This must be a prank,” but then I was “serious” (lol). thank you!
Q. How does it feel to be used as the new h&s commercial character?
I want to represent H&S so that as many people as possible can use it, and I want to convey my feelings directly to them! (DJ Shampoo) was so cute, or should I say nice, that I thought I’d like to do it someday, and it wasn’t a prank, it was real, so even Genta Matsuda enjoyed it to the fullest, even as an idol. It wasn’t a variety show or anything, but I was just having fun doing it, so I thought it would be great if I could convey that.
Q. Please tell us the highlights of the new commercial.
I had a lot of fun filming the scene in which I read out the letter at the DJ’s table and then stood around and gave the h&s. I consulted with the director and changed the way I turned around, and I tried different ways to say “h&s!”.I had a lot of fun filming it. . I don’t know how it will turn out yet, so I’m looking forward to it being aired, so I hope you’ll enjoy it as well.
Q. Mr. Matsuda, please tell us what you do to prevent scalp problems and take care of your hair quality.
I sweat a lot when I dance and sing, so I want to feel refreshed after concerts and rehearsals, and I’m sure many people have that problem…It solves all of my problems. By feeling refreshed), H&S has already arrived. I think it’s God (lol).
Q. Do you have any memories of talking about hair care with your family?
there is! I don’t know what my father is, but he keeps saying things like “I’m worried.” I don’t know what he’s worried about… but apparently Matsuda’s father is worried. But if you recommend H&S, it’s a “one shot”. I don’t know what your problem is, but it will probably be solved (lol). I fully recommend it, and the Matsuda family will be using it as a family.
Q. H&S is the world’s No. 1 selling product. Mr. Matsuda, who is active globally, what would you like to improve on?
This time, I have the style of being a DJ, and it’s not limited to radio or work…I want to learn more about scalp care and become a person who can support me, and I want to be able to solve various problems myself. I want to experience and try many different things, and refine my abilities and knowledge so that I can recommend this to everyone.
Q. If Mr. Matsuda, who answered questions as “DJ Shampoo” in commercials, had his own show, what kind of segment would he want to do?
This time I read a postcard about worries, so I’ll write about “worries”. I want to do a new kind of corner where people can discuss their own concerns while being consulted (lol). I want to do something that will make the listeners feel refreshed and also make me feel refreshed.
Q. The new commercial will be aired during the Halloween season. Please tell us about your Halloween memories and what cosplay you would like to try.
I haven’t done much cosplay, but today I found a cosplay that I’d like to try! This is the real thing (the foam head used in the commercial). When I asked the staff about the person who makes this, it seems that he is a person who makes all kinds of special makeup, and while I asked if I could use this in private, he also applied special makeup, and now it’s not just his head, but his entire body covered in foam. I guess I’ll go with “h&s human”.
Q. Please give a message to the viewers who will watch the new commercial.
My name is Genta Matsuda and I will be serving as the commercial character for h&s. H&S is a shampoo that is effective for scalp problems such as itching, dryness, and odor. This is a shampoo that can be used by the whole family (*products for children over 3 years old), so if you are suffering from scalp problems, or someone in your family is suffering from scalp problems, please give this a try. Also, in the commercial, I, Genta Matsuda, try out “DJ Shampoo.” Please also pay attention to my radio DJ side.