The “Apatou phenomenon” is rapidly expanding! BLACKPINK ROSÉ x Bruno Mars “APT.” continues its momentum

■“#APT Dance” and “#APT Game” are booming on SNS! A video of ROSE explaining the “Apatu Game” is also available.

“APT.” is a collaboration song between BLACKPINK’s main vocalist and global icon ROSE (Rosé/E is officially spelled with Acute Accent) and global superstar Bruno Mars, who has won 15 Grammy Awards. The momentum of Apatou (read: Apatou) is unstoppable.

In the latest U.S. chart released on October 29, Japan time, it debuted at No. 1 on the Global Chart (Billboard Global Top 200, dated November 2), and topped the U.S. Singles Chart (Billboard Hot 100, dated November 2). ), it debuted in 8th place. This is the fifth Korean artist in history to achieve this feat, following BTS and BTS members JUNG KOOK, JIMIN, and PSY, and the first female artist to achieve this feat in both a group and solo career. It will be.

It also became the highest ranking BLACKPINK-related song, surpassing BLACKPINK’s “Ice Cream (feat. Selena Gomez)” in 2020.

“APT.” has been a huge sensation in Japan as well, and on Apple Music, it beat out J-POP artists and ranked first in the real-time single ranking (as of October 29) and third in the weekly song ranking (as of October 29). It reached number 2 on the Spotify daily chart (as of October 28) and peaked at number 8 on the weekly chart (as of October 26).

The song has also created a buzz on social media, with posts of K-Pop stars and Japanese celebrities doing #APT dances and #APT games rapidly increasing.

This phenomenon has spread to the general public, and in less than two weeks since its release, users have posted approximately 372,000 songs using the song in Japan alone, and the song has been viewed 200 million times, making the “Apatou phenomenon” rapidly expanding. In particular, the #APT game, which was inspired by music production, is perfect for the year-end party season, and it seems like the “Apatou phenomenon” will continue to gain momentum. Please keep an eye out for ROSE’s first full-length album, which will be released on December 6th, and will also include the song “APT.”.