JO1 “NEWSmile” release commemorative project “JO1 MART” wins ACC Gold at “ACC TOKYO CREATIVITY AWARDS”

■“CD GOODS”, daily goods and goods that allow you to listen to music, are on sale at “JO1 MART”, which opened for a limited time in Shibuya!

The project “JO1 MART” carried out by JO1 to commemorate the release of “NEWSmile” released in July 2023 won an award in the Branded Communication Division B category of the “64th ACC TOKYO CREATIVITY AWARDS”. Earned gold. This is the first time in three years that an artist’s work has won an award in this category.

The “ACC TOKYO CREATIVITY AWARDS” is a step forward from the “ACC CM FESTIVAL” advertising award, which has been held since 1961, and has expanded its scope significantly since 2017, making it an award that targets creatives in all fields, not just the CM field. Renewal. Now in its 64th year, it is widely recognized in the creative industry as one of Japan’s largest awards, both in name and reality.

“NEWSmile”, released by JO1 in 2023, is a self-produced song with the concept of “invigorating everyone’s mornings”, and the members released it in an unusual way because they wanted to deliver the song more closely.

Instead of selling music CDs as we have done up until now, we have carried out a project called “Charming Daily Goods” (abbreviated as CD GOODS), which includes songs on everyday items and miscellaneous goods that can be used daily.While experiencing the world view of “NEWSmile” JO1 MART, a physical store where you can purchase CD GOODS, has opened for a limited time in Shibuya, Tokyo.

We have turned music CDs into daily necessities and goods that allow you to listen to music, such as toilet paper, toothbrushes, jams, and mugs, and are developing products and sales areas that can be used on a daily basis and that people want to buy. This new music experience, which feels like shopping at a supermarket, was praised and led to this award.

In addition, JO1’s single released in 2024 will feature a red carpet in the middle of Tokyo and Osaka as “JO1’s Red Carpet”, an event where participants can have a special experience, and JO1’s Red Carpet in the center of Shibuya. They are always trying new projects, such as exhibition projects that allow them to enjoy the world of music, and each time they carry out a project, they are attracting attention by trending on SNS.

(C)LAPONE Entertainment