■The number of stores that carry “Y by YOSHIKI” continues to increase.
From the wine brand “Y by YOSHIKI” produced by YOSHIKI, the rosé wine “Y by YOSHIKI Rosé” will be released as a new brand from July 2024. “California 2023” continues to increase shipments at an astonishing rate.
This rosé wine has been added to the Y by YOSHIKI lineup due to YOSHIKI’s strong desire to have rosé, which is popular overseas, enjoyed casually in Japan as well. Since the start of sales, the number of shipments has far exceeded the manufacturer’s expectations, and the sales of “Y by YOSHIKI Rosé California 2023” alone have been four times as much as multiple other brands, making it outstanding in terms of value. .
In Japan, wine is associated with red and white, and the market for rosé wine has not yet expanded compared to other countries. When “Y by YOSHIKI” announced its rosé wine, it became a hot topic of conversation as expectations for rosé to expand its share within the industry rose.
Once sales actually began, sales were on par with Chardonnay, which boasts a stable popularity in Japan.There is no doubt that this was an opportunity to revitalize the Japanese rosé market, and from within the industry there was a lot of praise for YOSHIKI. Some say that wine has revolutionized the rosé market.
At the rosé wine announcement press conference held in June, YOSHIKI himself commented, “I hope that “Y by YOSHIKI” will make a splash in the Japanese wine market.”
The number of stores that carry “Y by YOSHIKI” continues to increase. Until now, it has been served at five-star luxury hotels such as the Grand Hyatt Tokyo, as well as NOBU TOKYO, the Japanese branch of NOBU Restaurant, which is operated by owner-chef Nobuyuki Matsuhisa and actor Robert De Niro around the world, but Rihga Royal It has also started being available at high-end restaurants such as Hotel Hiroshima and Osaka Heichinro.
“Y by YOSHIKI” official website
https://www.ybyyoshiki.com/
YOSHIKI OFFICIAL SITE
https://jp.yoshiki.net/
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