■Aimer’s new song “Utsukushii Sekai” will decorate the new corporate commercials “Apollo’s Light” and “The Future of This Town”!
Aimer will feature Idemitsu Kosan Co., Ltd.’s new corporate CM “Apollo no Hikari” that conveys Idemitsu Kosan Co., Ltd.’s commitment to ensuring a stable supply of energy and materials and taking on the challenge of “CNX (Carbon Neutral Transformation),” an initiative aimed at realizing a carbon-neutral society. It has been decided that she will be in charge of the CM song for “The Future of This Town”.
Idemitsu Kosan Co., Ltd. is working toward the stable supply of energy and materials and the realization of a carbon-neutral society under the 2050 Vision “Making Change Real” announced in 2022.
The efforts to realize a carbon-neutral society are called “CNX,” and this commercial shows the thoughts and employees of Idemitsu Kosan Co., Ltd., which is taking on the challenge of achieving CNX while fulfilling its responsibility to provide a stable supply of energy and materials. I’m drawing. The song “Utsukushii Sekai”, which was newly written for this commercial, was used as the song.
The new commercial will begin broadcasting on TV and radio nationwide from November 9th. Let’s enjoy Aimer’s “Beautiful World” and the story of passion and passion contained in the commercial.
■CM concept
◇“Apollo’s Light” edition
The energy emitted by Idemitsu’s CNX, which is invisible to the naked eye, is visualized with colorful light. This colorful light will spread from Idemitsu employees taking on the challenge of CNX to the city. In addition, it connects the lives of various people, creates energy, peace of mind, and vitality in the town, and eventually leads to a sustainable future made possible by Idemitsu’s CNX.
◇“The future of this town”
The story depicts a girl who visits Idemitsu’s refinery on a social studies field trip and returns as an Idemitsu employee as an adult. Through “Idemitsu’s CNX”, I am filled with pride and joy in my work of conveying hope to the children who will be responsible for the future, as well as the desire to protect this town. Additionally, the 90-second version of the commercial depicts the process in which the main character, an employee, uses job hunting as an opportunity to decide to join Idemitsu.
Aimer OFFICIAL SITE
https://www.aimer-web.jp/