■On the special site, off-shots of Takumi Kitamura and Kaya Kiyohara will be released from time to time!
The season visual for “niko and…”, in which Takumi Kitamura and Kaya Kiyohara serve as brand ambassadors, has been released on a special website.
“Niko and…” has the main phrase “Ai Ai Ai Ai” and proposes the fun of fashion and lifestyle. As brand ambassadors, Takumi Kitamura and Kaya Kiyohara are transmitting the brand message of the fun of “encountering” unexpected surprises and discoveries, and the comfort of “eventually fitting” into your lifestyle.
The setting for 2024 is the “Dealing Editorial Department,” a place where mysterious unknowns are created by bringing something together. Takumi Kitamura and Kaya Kiyohara, who play the editorial staff, have polar opposite personalities and are rivals, and the editor-in-chief is a puppet, making the editorial staff a strange combination.
In the winter season visual released on November 14th, the entire editorial office is decorated in holiday colors. I was collecting materials for a Christmas special, and before I knew it, the entire office had been decorated for the holidays.
A special digital magazine-like website created by such a unique editorial department is now available. The site features the latest winter styling worn by Takumi Kitamura and Kaya Kiyohara, set in the editorial department. In addition, the special content “Today’s Editorial Department” is updated daily with snapshot-style photos taken of the daily lives of the “Dai Ai Ai Editorial Department.” Puppet editor-in-chief’s daily life and off-shots of Takumi Kitamura and Kaya Kiyohara are released from time to time. Look out for snaps that give you a sense of winter, such as Christmas and New Year’s.
Special site
https://www.nikoand.jp/2024campaign/autumnwinter/
niko and … OFFICIAL SITE
https://www.nikoand.jp/
DISH// OFFICIAL SITE
https://dish-web.com/
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