Sakurazaka46 Hikaru Morita shows off her underwater performance! New WEBCM released for “Suntory Tennensui”

■“I don’t think I’ll ever experience having a birthday party underwater, so I was laughing and having fun while filming.” (Hikaru Morita)

The new web commercial “Time in the Water” (133 seconds) for “Suntory Tennensui” featuring Hikaru Morita of Sakurazaka46 has been released on Suntory’s official Youtube.

Starting in 2023, the Suntory Group will launch the “Water Positive” initiative, in which we will not only take water, a limited resource, from nature, but also give it back to us, in order to protect clean and delicious natural water for 100 years into the future. *) through communication.

This web commercial stars Sakurazaka46 Hikaru Morita, who is starring in a commercial for the first time, and compares the approximately 20 years it takes for rain and snow that falls in mountains and forests to be pumped up as natural water to human life, and depicts the length of time. Saya, “Suntory Tennensui” emphasizes the importance of “creating the water of the future from forests now”.

In addition, a “digital pamphlet” was also released that allows you to learn more about the story of the commercial and the “water positive” initiatives, as well as enjoy behind-the-scenes footage of the filming.

*The Suntory Group considers “water positive” to be the cultivation of water in water systems that exceeds the amount of water taken.
In addition to water-saving activities at its domestic factories, Suntory is implementing the “Suntory Natural Water Sanctuary” activity, which recharges more than twice the amount of groundwater pumped up at its domestic factories, making it “water positive.”

■About the new WEBCM
The new WEBCM “Time in the Water” is a story that conveys the message that “the past and the present, and the present and the future are connected.” The film was shot almost entirely underwater, and Hikaru Morita, who is active in Sakurazaka46, plays the lead role. This web commercial for “Suntory Tennensui” will be Morita’s first starring commercial.

Morita plays a 25-year-old woman named Mizuki. The story begins when the main character, Mizuki, obtains Suntory Tennensui and enters a mysterious underwater world.

In the underwater world, “Mizuki” shares memories of her 20 years of growth, such as celebrating her 20th birthday with her family, memories of fun club activities, and memories of decorating for Tanabata with her family. I met some fun memories from my time there. At the end of the story, a hair ornament with the motif of the blue bird depicted on the natural water label appears as a symbol of a positive outlook towards the future.

By receiving this hair ornament from her 20 years ago, Mizuki expresses the connection between the past and the present and the future, and hopes to continue providing delicious, pure water to the future 100 years from now. Conveying the idea of “Suntory Tennensui” that people want to use.

In addition, by comparing the years it takes for rain and snow that falls on mountains and forests to become natural water and the life of Mizuki, we can see that it takes approximately Since it takes a long time of 20 years, it is important to not only take water, which is a limited resource, from Mother Nature, but also give it back to us, and to cultivate the water of the future from the forest now.It is important to carry out a “water positive” initiative. Appealing to the quality.

The CM song uses Chrono Trigger’s “Yasuragi no Hibi”, composed by Yasunori Mitsuda, with an original arrangement.

■Photography episode
◇Hikaru Morita takes on underwater photography for the first time in her first starring role in a commercial!
“I was nervous at first because it was my first time shooting underwater, but I had never seen anything like this that was shot almost underwater, so I thought it would be interesting and was happy to take on the challenge,” says Morita. This was my first time starring in a leading role and my first time shooting underwater, but I was able to enjoy it together with the staff around me.

◇What left an impression on me was the 20th birthday scene!
This was Morita’s first attempt at underwater photography, and he shot a variety of scenes. The scene that left a particularly strong impression on me was, “The 20th birthday scene was very impressive. I don’t think you’ll ever experience a birthday party underwater, so we had a lot of fun and laughed the whole time.” I was filming,” he said.

◇Even after 20 years, I want to be grateful to the people around me and live at my own pace.
In connection with this commercial in which he looks back on his 20 years of life, Morita was asked what message he would give to himself 20 years from now, and answered, “I think I will be spending my days in a completely different environment than I am now, but I will remain as healthy as ever.” I hope you are grateful to the people around you and spend your time at your own pace,” he said, sending encouragement to his future self.