ILLIT will be participating in the 75th NHK Kohaku Uta Gassen for the first time! "I'm really happy because it's a program I've always dreamed of doing since I was little." (MOKA)

■“All the members are truly honored to be able to stand on such a big stage in the year we debuted.” (ILLIT・MOKA)

It has been decided that ILLIT will be participating for the first time in the “75th NHK Kohaku Uta Gassen” (hereinafter referred to as “Kohaku Uta Gassen”) to be held on December 31st.

ILLIT was invited as the first performing artist to a media press conference held at the NHK Broadcasting Center on November 19th, and appeared in cream-colored costumes. When asked about their enthusiasm for their first ever “Kohaku Uta Gassen,” MOKA said, “All the members are truly honored to be able to stand on such a big stage in the year they debuted.” said. Also, since MOKA and IROHA are from Japan, they said, “I’m really happy because this is a program that I’ve always dreamed of doing since I was little. I’m going to show you a stage that will give you energy, so please look forward to it!” He expressed his enthusiasm for the stage.

ILLIT debuted in March 2024 from ENHYPEN’s label BELIFT LAB. Her free and lively charm and honest way of expressing herself resonated with her, and she became a popular sensation as soon as she debuted.

The debut song “Magnetic” is the first K-POP debut song to be included in the US Billboard’s main song chart “Hot 100” (dated April 20th) and the UK’s “Official Singles Top 100” (dated April 5th). Chart in the shortest possible time. In Japan, she set the highest weekly playback count for a foreign female artist on the Oricon Weekly Streaming Rankings (dated April 29), and broke records for the first and highest K-POP debut songs on major global charts, making her a “super rookie” in name and reality. proves that.

After their debut, they have been active in Japan as well. In May, she made her first appearance at Japan’s largest fashion and music event “Rakuten GirlsAward 2024 SPRING/SUMMER” and appeared on the popular variety show “Sekai no Hakudade de Itte Q!” ”, appeared on major music programs, and appeared on the cover of fashion magazines. In addition, it has gained enthusiastic support in Japan, especially among Generation Z, winning first place in the SHIBUYA 109 lab. Trend Award 2024 “Artist Category” (as of November 12th), chosen by Generation Z.

Meanwhile, their second mini-album “I’LL LIKE YOU” released in October is also attracting attention. Cumulative sales of this album and the 1st mini-album “SUPER REAL ME”, which includes “Magnetic”, exceeded 1 million copies within 7 months of their debut. The title song “Cherish (My Love)” and the included song “Tick-Tack” have received enthusiastic responses mainly on short-form platforms such as TikTok, and are showing signs of a dance challenge boom following “Magnetic.” .

At the end of 2024, pay attention to the performance of “super newcomer” ILLIT.

(P)&(C) BELIFT LAB Inc.