A “step” into a new world with Snow Man! PUMA’s second “TO THE NEW WORLD” campaign begins

■The “TO THE NEW WORLD” campaign is a campaign in which the nine members of Snow Man depict a “step” into a new world!

The second installment of Puma’s “TO THE NEW WORLD” campaign featuring Snow Man will begin on May 30th.

In conjunction with this campaign, the latest platform sneakers will be released. In addition, campaign visuals featuring Snow Man, focusing on the platform sneakers, will be displayed at stores that stock the new products.

The “TO THE NEW WORLD” campaign features the nine members of Snow Man depicting a “step” into a new world.

The newly released campaign visuals are based on the campaign title “TO THE NEW WORLD” and have a theme of depicting “new shoes for taking a step into a new world” in a different worldview from the first campaign. The visuals allow viewers to freely imagine the relationship between PUMA’s platform sneakers and the members of Snow Man.

This shoot was also conducted in a relaxed atmosphere, with each member coming up with unique expressions and poses.

The shoes featured in this campaign will be sold at the Puma Store Harajuku Cat Street, the official Puma online store, the PUMA app, ABC-MART physical stores, and the official ABC-MART online store.

Puma Official Online Store
https://jp.puma.com/jp/ja/snowman/snowman-Special page

ABC-MART Official Online Store
https://www.abc-mart.net/shop/e/ePUSNMN7/

PUMA OFFICIAL SITE
https://jp.puma.com

Snow Man OFFICIAL SITE
https://mentrecording.jp/snowman/