JCB's new commercial starring Kazunari Ninomiya and Haruna Kawaguchi has started airing! Making & interview video released

■“Maybe it will become Kazuya Ninomiya “JCB” (lol)” (Kazunari Ninomiya)

JCB’s new commercial “Anytime Anywhere JCB” (15 seconds) starring Kazunari Ninomiya and Haruna Kawaguchi will begin airing nationwide from November 26th. Additionally, a 6-second commercial and making-of interview video were also released on the JCB official YouTube channel from the same day.

In the new commercial “Anytime Anywhere JCB”, Ninomiya and Kawaguchi, who are filming a JCB advertisement, have a casual conversation in the studio, and each of them reminisces about the scenes in which they have used JCB in their daily lives. There is. Payments at cafes, music and video subscriptions, touching the ticket gate when getting on and off the train, payments at the dentist and beauty salon… Ninomiya and Kawaguchi engage in a light-hearted discussion about who uses JCB more, conveying that JCB can be used in a variety of places and that JCB is indispensable in their daily lives. We will send the message “JCB anytime, anywhere.”

■“Anytime, Anywhere JCB” Story
Ninomiya and Kawaguchi at a JCB commercial shoot. Ninomiya whispered to Kawaguchi, “Are you using JCB (recently)?” while deciding on a pose as the shutters were being released one after another. “I use it a lot,” Kawaguchi replied, and Ninomiya thought, “No, I don’t…” “Cafes, music, trains. It’s all JCB,” he says with a satisfied expression, but Kawaguchi, not to be outdone, says, “Me too! Videos, the dentist, the hair salon. It’s all JCB.” “Hey, it’s me, right?” “No, it’s me.” As the shooting continued, the two were competing passionately, contrary to their cool expressions.

■Photography episode
In the new commercial “Anytime Anywhere JCB”, Ninomiya’s flashbacks (paying at a cafe, music subscription, touching the ticket gate) and Kawaguchi’s flashbacks (watching videos, paying at the dentist, hair salon) were shot separately. , it was the first time the two were photographed together in the scene at the beginning of the commercial where they were filming a new JCB advertisement.

The two, who appeared at the studio wearing chic outfits based on black and blue, were told that they would be filming a “shooting scene” and were told to “just do it as your character is (including the scene where you use the JCB in your daily life).” It was also innovative,” said Ninomiya. Kawaguchi also said, “It was refreshing to see the behind-the-scenes of a cool shooting game.” Also pay attention to the flashback scenes in which the two appear in various costumes, such as wearing glasses and caps.

■Interview with Kazunari Ninomiya and Haruna Kawaguchi
Q. How do you feel after filming the new commercial?
Ninomiya: I know that, but when I filmed various scenes, I realized once again that (JCB) can be used in places like this.
Kawaguchi: I agree. It was the dentist, the beauty salon, Ninomiya-san, the train. I once again realized that they coexist (with JCB) in many different fields, in various genres, and in various situations.
Ninomiya: Basically, everything I need for daily life and things I enjoy in my leisure time are all JCB.
Q. In line with the scene in the new commercial where you compete with each other saying, “I use JCB better than you!”, what do you think about this, that you can’t lose to others and don’t want to lose?
Ninomiya: For me, it’s just a game, and when it comes to not losing… Also, even in private (when paying), he said, “It’s JCB.” But recently, I thought that it had finally evolved. ”I was told.
Kawaguchi: It’s a little embarrassing… (lol).
Ninomiya: Before I could say anything, I finally said, “It’s JCB!”
Kawaguchi: It’s permeating!
Ninomiya: Maybe my middle name will be JCB. It might turn out to be Kazuya Ninomiya “JCB” (lol). I think it’s hard to lose with this one.
Kawaguchi: The word “JCB” (Mr. Ninomiya) is used the most in Japan.
Ninomiya: Definitely (laughs). But (Mr. Kawaguchi) came in second place.
Q. December starts next week, and there are only a few days left for this year. Looking back on 2024, what is the most memorable episode?
Ninomiya: I was surprised to be told that it was already December.
Kawaguchi: That’s right. My heart is pounding.
Ninomiya: If we close our eyes for a moment, won’t it be 2025? (2024) was incredibly fast. I’ve been working all this year. (Mr. Kawaguchi) Where did you go?
Kawaguchi: I went back to my hometown in the summer, so I was able to see my grandma for the first time in a long time, visit her grave, etc. I think it was great to be able to spend that summer vacation.
Ninomiya: Did I go camping or something? I think it was a year where I was able to travel quite a lot. (In the JCB commercial) Hawaii is the subject of debate every year.
Kawaguchi: That’s right… i wanna go….
Ninomiya: Let’s all join hands and go to Hawaii. Since we weren’t able to go this year, we will once again make this a kotodama.
Q. How do you reward yourself for working hard this year?
Ninomiya: I would like to eat dinner with everyone. I would like to say thank you for your hard work this past year, or rather, I would like to go out to eat with the people who worked hard with me. I want to take the time to look back and think that this year was a good year.
Kawaguchi: I think I’m someone who regularly eats something delicious or goes out for a while, so I don’t have anything special planned for the end of the year, but I’m glad the year has ended successfully. …. The reward is sushi.