■“The members were able to enjoy shooting with all their might in a really wonderful location!” (JO1 Yonashiro Sho)
The campaign visual for “ADIDAS ESSENTIALS” featuring JO1, who serves as an adidas sportswear ambassador, has been released.
“ADIDAS ESSENTIALS” is a new collection of Adidas sportswear that embodies relaxed comfort. The shoes will be on sale from December 3rd at Adidas Online Shop, Adidas App, Adidas directly managed stores, and other Adidas stores nationwide.
The campaign visual was shot at Adidas headquarters in Germany. It captures images of JO1 members playing sports and freely enjoying their daily lives, and the group’s sense of groove and family-like relaxed demeanor are layered with the campaign story of this collection.
■JO1 Yonashiro Sho Comment
This time we, the Adidas Sportswear Ambassadors, had the opportunity to take a photo at the Adidas Germany headquarters! !
Adidas headquarters is really large and I was able to see various facilities!
Among them, there was a tennis court and a soccer court made exclusively for Adidas, and it was really impressive to see the locals enjoying sports right next to us while we were filming! !
The members were able to enjoy shooting with all their might in a really wonderful location!
“ADIDAS ESSENTIALS” special page
https://www.adidas.jp/Essentials Special Feature
JO1 OFFICIAL SITE
https://jo1.jp/
