Snow Man Meguro Ren collaborates with his partner Mini REN again! Motorola new commercial released

■“In the first part, it flew upwards, but I hope you enjoy wondering where it will go in the second part (lol)” (Snow Man Meguro Ren)

The new TV commercial for Motorola’s Motorola RAZR 50 series, in which Ren Meguro (Snow Man) serves as the brand ambassador, the “Secret Spot Cafe” version (15 seconds, 30 seconds), will begin airing on December 13th.

In this TV commercial, Meguro and the avatar “Mini REN”, which is the alter ego of “Motorola RAZR 50”, co-star once again. While following the unique world view of the Motorola brand, which was well received in the previous campaign, it appeals to the further functionality of the “Motorola RAZR 50”.

In addition, the final scene where Meguro and a large group of avatars enjoy a commemorative photo is an interactive TV commercial starring avatars of general users who applied for the “Motorola RAZR 50 AIBOU Avatar CM Appearance Campaign” (*Currently closed). .

The four photos were taken using the photo booth function of the “Motorola RAZR 50”, and the four different facial expressions of the eyes and avatars are also noteworthy.

Furthermore, to commemorate the release of the commercial set in a cafe, “Motorola RAZR 50 “Motorola Cafe”, which also features the extremely popular Mini REN, will be held for three days from December 13th to December 15th. Opened for a limited time at RANDAOYAMA in Omotesando. Chairs used in the actual commercial shooting are also arranged, making it a place where you can experience and experience Motorola’s world view.

■Concept and highlights of the new TV commercial
Following the previous work “Opening World” which was broadcast in September 2024, the video expresses the world view unique to the Motorola brand, the coolness that goes beyond logic, and the exhilaration that makes you want to pick it up. are.

Furthermore, this work introduces specific functions of the Motorola Razr 50, such as the “hand gesture selfie” that allows you to release the shutter just by pointing your palm, and the “photo booth” that allows you to combine four photos taken in succession. It also focuses on Meguro and the avatar “Mini REN,” which is the alter ego of “Motorola RAZR 50,” appealingly showing how they are making full use of the functions and living a more enjoyable life.

The highlight of the new TV commercial “Secret Spot Cafe” is the story in which “Mini REN,” an alter ego of “Motorola RAZR 50,” invites Meguro to a new world once again.In the previous work, Meguro was taken to the sky by “Mini REN.” However, in this work, the player falls through a large hole into the underground world. Unlike the previous work, which incorporated the physical movement of jumping up with wire action, in this work we challenged the action of falling into a hole and landing on a chair.

The well-designed costumes are also one of the highlights, and in order to make Meguro, who looks gorgeous in any outfit, stand out in the cyberpunk world, we designed them to be both elegant and slightly decadent and mysterious. It incorporates modern and avant-garde styling while maintaining a delicate balance.

■CM story
The setting is Neo TOKIO in the year 30XX. Continuing from the previous work, the story follows Mr. Meguro, who holds a “Motorola RAZR 50” in his hands, and revolves around the cyberpunk Si-Fi (science fiction) world. Meguro, who was wandering around town unable to find the “secret cafe” where he was meeting his friend, is guided by “Mini REN” and discovers an unexpected entrance: a large hole in the ground. After falling through a space filled with neon lights, Meguro arrived at the store he was looking for and was able to meet his friend safely. While enjoying tea time, he decided to take a commemorative photo with his Motorola RAZR 50.

The avatars in the store gathered together as if invited by Mr. Meguro’s smiling face as he clicked the shutter with a hand signal, and before we knew it, we had a lively group photo. Although Meguro is disappointed, saying, “(The people around me) don’t show up too much (lol),” he looks satisfied with this new experience.

■Photography episode
The setting of the new TV commercial is a cyberpunk city that recreates the world of “Motorola RAZR 50”, just like the previous work. When Meguro appeared at the studio, he looked a little nostalgic as he looked at the art set reminiscent of a scene from a movie like the previous work, but when he found a large hole that led to a “secret cafe”, he said, “Wow, that’s amazing. “Are you going to fall here?” he said, wide-eyed.

In the scene where he looks into a large hole in the ground and is pushed on the back by his partner “Mini REN,” Meguro performed the stagger while imagining the strength and movements of the smaller Mini REN. When they performed the action in a panic and were surprised, “Oh!?”, the people around them praised the great combination of “Ren and Mini REN”, saying, “It really looks like two people acting together!”

In the scene where she enjoys tea time at a “secret cafe,” Meguro is curious about the mole-like staff and the delicious-looking food. Meguro’s friend tells him to eat quickly, and he says, “That’s right,” and reaches for the food, but then he remembers that he wasn’t supposed to eat and says, “That’s dangerous! I almost ate it (lol).” He was smiling bitterly at himself for getting into the role.

In the scene where they took a commemorative photo with the “Motorola RAZR 50,” Meguro led the way by saying, “I’ll call out to you. Let’s go…” Enjoy the photo shoot in a relaxed atmosphere while thinking about hero-like poses and poses that express Motorola’s “M”. In between photo shoots, Meguro was seen enjoying taking selfies with his favorite Motorola RAZR 50.

■Ren Meguro interview
Q. Please tell us your impressions after finishing filming the second TV commercial for “Motorola Razr 50”.
Meguro: It was fun to co-star with so many avatars. In the first part, it flew upwards, but I hope you enjoy seeing where it goes in the second part (lol).
Q. In this work, you co-starred with the avatars of users who applied and won the “AIBOU Avatar CM Appearance Campaign”.
Meguro: I’m really looking forward to seeing how they work together in the (completed) video. It was a lot of fun because I was able to feel the presence of everyone’s avatars while filming, and this time I was also able to shoot in a wonderful world that felt like a movie, so it was really fun.
Q. What was the reaction from those who saw the first TV commercial?
Meguro: There were a lot of them. That’s why the members (of Snow Man) said to me, “I saw that! Motorola commercial!” (laughs) I was very happy to be able to film the second installment because it was a worldview that I had seen a lot and thought, “I want to see a continuation.” I had a lot of fun filming it because I used a lot of my body, so I think it would be great if I could do the third part while also moving my body (lol).
Q. Please tell us the points that you would like to recommend for “motorola razr 50”.
Meguro: What I thought after using it was the fit of my hand. The size is just right for me and I feel comfortable holding it… Also, I use the camera a lot, and I’m like, “Wow, the image quality is amazing!” (laughs) I’m surprised every time I take a photo or video, and I recommend it because I can take beautiful pictures. I also looked up the route on the large outside display, and it was really easy to use! I am using it conveniently.
Q. Have you ever had an experience where someone pushed you and made you feel “I’m glad I tried it”?
Meguro:When I was little, my friends encouraged me to go to a snowboarding camp. At that time, I had a lot of fun and went snowboarding quite a bit. I haven’t been able to go there much since I became an adult, but my friends pushed me and it was fun. However, since it was a training camp all of a sudden, I remember being mixed up with people of an amazing level and working hard (lol).
Q. Please ask the AI “Gemini” that can be used on the “motorola razr 50” about what you would like to discuss.
Meguro: I want to completely change the atmosphere of my room, but where should I start? “(Gemini’s answer) Simply changing the position of the sofa or bed can greatly change the impression of a room. You can easily change the atmosphere by simply changing the cushion covers and curtains. You can change the color and brightness of the lighting, By adding indirect lighting, you can create a completely different atmosphere. Just placing a houseplant will give the room a soothing feel and create a softer atmosphere. Even if you are renting, you can add some personality to the space. You can easily change the look by using wallpaper that can be used to decorate your home. Ah, I see! I’ll do it as soon as I get home! (lol). He said he could just change the arrangement of the bed and furniture, so I’ll change it as soon as I get home (lol).