■”I haven’t had the opportunity or place to meet my fans for many years, so I’d like to create that opportunity this year.” (Kazunari Ninomiya)
Kazunari Ninomiya has been appointed as DHC’s corporate ambassador. A new commercial featuring Japanese fencing representative Misaki Emura will be released sequentially from January 1, 2025.
The new corporate commercials “Mr. Ninomiya and Mr. Emura’s Fencing and Everyday (1)” (90 seconds) and “Mr. Ninomiya and Mr. Emura and their Fencing and Everyday (2)” (90 seconds) will be released on DHC’s official SNS on January 1st. Public. It will be aired on the Nippon Television network nationwide (excluding some areas) on January 2nd and 3rd.
In May 2024, DHC established its purpose, “Make happiness normal,” which clarifies the significance of DHC’s existence in society. The new commercial expresses a new purpose and has content that gives you a feel of the new DHC.
■CM story
In the video, Ninomiya asks Emura questions about fencing and teaches him how to fencing. In between, tap dancing is depicted. Alongside the footage, Ninomiya asks Emura questions related to fencing and daily life, such as “Do you get nervous during matches?” “Do you cry when you lose?” Based on their answers, the commercial is designed to convey the couple’s values and thoughts about “making happiness normal.” A digest video was released in advance of the release of the commercial. Please check it out.
■Background of appointment
Kazunari Ninomiya has always been one of Japan’s leading talents. And Misaki Emura, an athlete who is active on the world stage.
These two people value daily efforts and growth, and the things they value on a daily basis and their underlying philosophy of happiness overlap with the message that DHC wants to convey, and we felt that they had the power to evoke empathy, so we chose them. reached.
■CM shooting episode
Ninomiya tried fencing for the first time during the actual shooting. Coupled with Emura’s careful guidance on how to hold and maintain a sword, he quickly got the hang of it. As a result, there was a scene where he won one point against Emura, and the filming scene was very exciting.
It was a difficult shoot, with many scenes such as fencing and tap dancing, with the camera constantly rolling, but the filming ended smoothly.
■Excerpt from interview with Kazunari Ninomiya and Misaki Emura
Q: Please tell us your impressions of shooting the commercial.
Ninomiya:I never expected to see you in a commercial! Although there was a possibility that we would meet at a TV station because of the flow of variety shows and sports programs, we never expected to be together in a commercial, so we talked while we were waiting for something, and we were already watching that commercial. There were times when I could talk about what I was shooting (with Mr. Emura), so we had a lot to talk about.
Emura:I never thought I would be able to work with Mr. Ninomiya on a commercial, and when we actually met, he was really easy to talk to, and he brought out a lot of things from me, so I’m filled with gratitude and it was a lot of fun. .
Q: Please tell us the highlights of the commercial.
Ninomiya:I think one of the highlights of the show is that two people, who are somewhat unusual, discuss their “normality” using the “normality” theme of “making happiness normal.” I see.
Emura:Mr. Ninomiya did some fencing, and I tried my hand at tap dancing. I think it was an opportunity that would have been difficult to do otherwise, so I think it turned out to be a really fun video. .
Q: Please tell us your aspirations for 2025.
Ninomiya:I haven’t had a chance or place to meet my fans for many years, so I’m thinking about creating that kind of opportunity this year and starting preparations.
After all, since various digital aspects have expanded our horizons, I think it is necessary for me to meet physically and feel that I am truly there, so I thought it would be great if I could create such an opportunity even if just a little. Masu.
Emura:I will complete my one big stage performance in 2024, and I am currently reviewing my foundation once again in order to grow to another level from here. Of course there are the basics and strategies of fencing, but I also have to rely on experts in these areas for things like what I put in my body and sleep, things that I’ve done quite intuitively up until now and haven’t relied on anyone’s help. I want to continue to grow as a person and as a player, so that I can feel more and more worthy of becoming world champion.
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