Masaki Aiba plays a hot-blooded employee! Is there some really hot improvisation? AQ Group new CM broadcast decided

■Special interview also released! What did Masaki Aiba not give up on in 2024?

AQ Group, where Masaki Aiba serves as the CM character. From January 1, 2025, the new TV commercial “Wooden Architecture and the Future” (30 seconds) will be broadcast nationwide (excluding some areas).

In the new TV commercial, an AQ Group employee played by Aiba passionately expresses AQ Group’s greatest strength, its commitment to wooden architecture.

The story begins with a passionate employee, Aiba, strongly telling a child, “Don’t give up!” after failing to build a large building with building blocks.

In order to promote AQ Group’s goal of “popularizing wooden architecture,” Aiba emphatically exclaims to his employees, “Let’s build a building using only wood!!!” Even when the on-site supervisor seemed satisfied with the experimental results, there were scenes where he showed a serious expression as he worked single-mindedly without making any compromises.

In order to popularize wooden buildings, he not only focuses on strength, but also pays close attention to construction costs, encouraging his employees to say, “There’s still a lot more we can do!”

After much trial and error, Aiba and his employees proudly look up at the AQ Group headquarters, Japan’s first 8-story solid wood building.

However, she is not satisfied with just this and says, “There’s still more to come!” with a hopeful look on her face.

“My goal is to popularize wooden architecture and turn the city into a forest…!” he passionately talks about the dreams he hopes to achieve as AQGroup, and in the background a future city with an increasing number of wooden buildings appears.

At the end, he looks seriously at the camera and says, “Come on, let’s come together! We are AQ Group,” in a cheerful tone that seems to be carving out a future.

Please pay attention to Mr. Aiba, a passionate employee who never gives up on promoting wooden architecture, and his powerful performance.

[Photography episode]
■Aiba relieves the child actor’s tension by playing with his hands
During the commercial shoot, Aiba calmed the atmosphere by speaking kindly to her co-stars and staff. There are also scenes where the child actors try to relieve their tension by playing with their hands between takes.

On the other hand, when the actual shooting begins, she transforms into Aiba, a sharp and passionate employee. It was a scene where we could get a glimpse of Aiba’s professional side, who switches between on and off, and Aiba’s kindness.

■In the scene in the conference room, the passionate employee played by Aiba also has ad-libs.
In the scene where Aiba declares in the conference room, “We’re going to build a building using only wood!!!”, Aiba’s passionate gaze toward each and every AQ Group employee is impressive.

As he plays the role of a hot-blooded employee, Aiba ad-libs, saying things like, “You can do it, right?” “Do you want to do it? Or do you really want to do it?”

When the cut was made, he and his co-stars couldn’t help but smile, saying, “Look forward (lol).”

■Aiba is smiling at AQ Group’s custom-made birthday cake
December 24th, the day after the information for this commercial was released, is Aiba’s birthday.

After filming the commercial, they celebrated Aiba’s birthday with a cake decorated with cookies of the AQ Group headquarters building and the official character “Akyurin.”

Aiba is surprised and says, “(pointing at the cookie) It’s the headquarters! The reproduction is amazing!” “It’s such a waste to eat! Thank you!” he said with a big smile, and all the filming was completed successfully.

■Masaki Aiba comment
Please tell us your impressions of this commercial shoot.
I took a photo shoot at AQ Group’s headquarters, Japan’s first 8-story solid wooden building, and the smell of cypress trees instantly boosted my motivation to shoot!
The president of AQ Group introduced us to an 8-story pure wooden building, but would you like to live in a city where wooden houses are popular?
Of course! I heard that wooden buildings have a positive impact on reducing CO2 emissions and being carbon neutral. I feel like living and working in this wooden space will help me progress and give me a kinder feeling.
It might be more soothing if you play background music of birds chirping in a forest-like space like this! (lol)
Aiba declares his passionate dreams and refuses to compromise, resulting in an impressive commercial.Is there anything you’re more passionate about than anyone else these days?
I love NBA basketball and watch a lot of games. I can also watch the games on the app, so I wear headphones and cheer while I’m on the go.
At the beginning of the commercial, there was a scene where the child was told, “Don’t give up!”
When you look back on 2024, are there any stories that made you think, “I didn’t give up on this!”?
It’s work! (lol)
Just like today, I spent every day concentrating on what I needed to do now, not in the past or the future. I’m trying my best to cherish each day and not have any regrets!
Do you have any challenges or resolutions that you would like to try without giving up in 2025?
It’s about trying things we’ve never done before, like AQ Group’s wooden architecture, and becoming unique! I will do my best! (lol)