■“Exceeding expectations is (my) theme” (Junichi Okada)
Tokyu Livable’s new commercials featuring Junichi Okada, “Image after renovation” (30 seconds, 15 seconds) and “Nationwide Properties” (30 seconds, 15 seconds), will start airing on January 1, 2025. becomes.
The new commercial is the latest in the “Teachings of a Senpai” series, which depicts a talented salesperson at Tokyu Livable, played by Okada, struggling for the sake of his customers. Previous commercials have featured various “professionals” played by Okada, including “reporters,” “writers,” “detectives,” “screenwriters,” and “restaurant owners,” as well as the activities of “people from Tokyu Livable,” who appear in quick succession. By superimposing these scenes, we have created a realistic depiction of Tokyu Livable’s salespeople, who struggle every day to meet customer expectations as real estate professionals.
In the “Image after renovation” section, we will look at a professional “photographer” who is extremely particular about the angle and appearance, and in the “Nationwide Properties” section, we will talk about “people from Tokyu Livable” who travel all over the country from Hokkaido to Kyushu. The story depicts how Tokyu Livable’s salespeople make use of the Livable network across Japan, earnestly confront customers’ issues, and strive to lead to optimal solutions.
[New CM story]
■“Image after renovation” edition
Okada takes pictures of the entire house, being extremely particular about angles and views. The expression on his face when he looked into the viewfinder was serious. He looks just like a professional photographer. However, his real job is sales for Tokyu Livable. When he appeared in front of a couple who were considering selling their home, he opened his computer and showed a beautiful image of the interior on the screen, saying, “I used CG to create a renovated version for the buyer.” . Adhering to the teachings of his seniors, “Exceed customer expectations,” Okada strives every day to make proposals that exceed expectations.
■“Properties across the country” edition
One day I went to an abandoned school in Hokkaido, and the other day I toured a sweets factory in Nagoya. Okada travels all over the country, from a tower apartment in Fukuoka to the mountains of Hyogo, and his job is sales for Tokyu Livable. When Okada reports that it has sold, the couple is surprised, saying, “That mountain! Really!?” “Yes. Livable has its own network across the country and has the power to sell,” says Okada proudly. As his senior taught him, “Buyers are all over Japan,” and he travels all over the country every day to meet customers.
■What if Okada aims to become the best in Japan?
When I told him that Tokyu Livable had become No. 1 (*2) in terms of annual transaction volume (FY2023 brokerage transaction volume *1), he said, “I’m happy. I think it’s because of the hard work of everyone in the field. However, when I heard that I was also involved (as an image character) and became No. 1, I felt really proud,” Okada said. So, when I asked him what kind of “No. 1 in Japan” he would aim for, he answered, “Yes, I can eat this the fastest!” “Let’s aim to be the best in Japan… Wanko soba! (lol)” was the surprising answer… “I don’t think so (lol). I want to do my best to create the best work in Japan,” he said once again.
■I want to evolve far beyond expectations.
When asked about “exceeding customer expectations” depicted in the new commercial “Image after renovation”, Okada said, “Exceeding expectations is (my) theme.” “When I was young, I never imagined what I would be like now.I never thought I would be able to work for this long, let alone work as a producer or create an action film. I didn’t think so.” Looking back, he said, “When I was creating the action myself, I realized that it was much more difficult than I expected!” “There are so many things like that. Sometimes I forget that I’m the one doing the action, even though I’m creating the action myself (lol).” Okada explains the unique hardships of being both a producer and a performer. revealed.
He also said, “I want to do work that exceeds expectations and all kinds of things.It’s not that I want to disappoint people, but I’ve been thinking, “Where are we aiming for?” “I believe that I am who I am today because of what I have been told.I hope that I can continue to evolve far beyond my expectations.”He also talked about his aspirations.
*1: Total price of real estate brokered by Tokyu Livable (including real estate sales for individuals and real estate sales for corporations)
*2: Newspaper reports (based on transaction survey results for the period from April 2023 to March 2024 of 20 to 30 major real estate distribution companies selected by each real estate distribution newspaper company)
TOKYU LIVABLE OFFICIAL SITE
https://www.livable.co.jp/
