■A 60-second version including footage that doesn’t fit in the TV commercial has been released on BMSG’s official YouTube!
On December 27th, BMSG, a management/label whose CEO is SKY-HI, who is active as an artist/producer, and which includes 23 artists such as BE:FIRST and MAZZEL, announced the growth trajectory of BMSG and the 5th anniversary of its establishment. A special commercial “BMSG Road to 5th ANNIVERSARY” showing determination will be aired for one night only.
On the same day, a 60-second version was released on BMSG’s official YouTube, which included footage that did not fit in the length of the TV commercial.
■『BMSG Road to 5th ANNIVERSARY』 *Original Mama
As we at BMSG reach the milestone of our 5th anniversary in 2025, we would like to once again convey BMSG’s growth trajectory and our determination for the future to all of you who will be celebrating this memorial year with us, so we have created a special commercial. I produced “BMSG Road to 5th ANNIVERSARY”. From its founding, SKY-HI began with a “home one-man” video held at his parents’ home in September 2020, which can be said to be the beginning of BMSG, and ended with a mural on BMSG’s own building in 2024. It expresses the state of rapid growth up to the present.
BMSG was founded on September 18, 2020 by rapper SKY-HI (Mitsuhiro Hidaka) as the founder and CEO with the slogan “To not kill talent.” At the online live “#SKYHI Family One Man” held at his parents’ home, he announced the establishment of BMSG, a contract with rapper Novel Core as the first artist, and an audition for a boy group scheduled to debut in 2021. I did.
BE:FIRST, a seven-member dance and vocal group, was born from this boy group audition “THE FIRST.”
https://www.youtube.com/watch?v=videoseries
In 2022, two solo artists, Aile The Shota and edhiii boi, debuted.
In 2023, MAZZEL was born from the audition program “MISSIONx2” aimed at forming BMSG’s second boy group.
https://www.youtube.com/watch?v=videoseries
In the same year, singer REIKO also debuted.
In 2024, in order to develop even more talent, we will invite rapper/singer Chanmina as a producer and will begin auditions to form BMSG’s first girl group, “No No Girls.”
https://www.youtube.com/watch?v=videoseries
And in 2025, we will start auditions for the formation of BMSG’s third boy group, “THE LAST PIECE.” BMSG TRAINEE’s RUI and TAIKI, who participated in “THE FIRST”, and BMSG TRAINEE’s KANON, who participated in “MISSIONx2”, will participate, and a project that will be the final piece to complete “BMSG 1st period”, which started as a solo project at my parents’ home, has been launched. Masu.
“BMSG Road to 5th ANNIVERSARY” is a special message that shows BMSG’s determination to take on future challenges while valuing its past journey. We hope that this commercial will serve as an opportunity for everyone who supports BMSG to look back on the path we have taken together and to look forward to BMSG’s future.
■“Recruitment story told by BMSG SKY-HI Co., Ltd.” now available on the recruitment page
In 2025, BMSG, which will celebrate its 5th anniversary, will not only debut as a girl group, but also hold an audition called “THE LAST PIECE” to form the third boy group. However, we are currently strengthening our recruitment efforts to address a number of challenges.
The “SKY-HI Recruitment Story” is published on the recruitment page, so if you are looking for employment, please check it out.
■Company overview
“To not kill talent.”
BMSG Co., Ltd. is a startup company that aims to fundamentally update the Japanese music industry and develop a sustainable music business globally. SKY-HI, who is also an artist himself including rappers, track makers, and producers, started his own business in 2020.
In addition to being a music office/label, we also plan and produce auditions (“THE FIRST”, “MISSION DANCE UNIVERSE NEVER KILLED-” and online salon “B-Town”, we are developing a multifaceted business centering on music.
We will also take initiatives from an SDGs perspective, such as exploring new mechanisms to replace the traditional CD business and reducing the amount of plastic used in CD manufacturing.
THE LAST PIECE OFFICIAL SITE
https://thelastpiece.audition-bmsg.tokyo/
Recruitment page
https://bmsg.tokyo/recruit/
BMSG OFFICIAL SITE
https://bmsg.tokyo/
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