Snow Man, I was not satisfied with the behavior of the ``chocolate devil'' played by Shota Watanabe (lol). “Eh?” “One more time!”

■Shota Watanabe’s performance of “It’s all mine~!” by flapping his hands made it into the big screen.

Fujiya’s new commercial featuring Snow Man, “Fujiya: Which one should you look at?” “Chocolate Devil” edition (30 seconds/15 seconds) will be aired nationwide from January 14th.

Snow Man is the brand character of the long-selling chocolate “Look”. New CM “Fujiya: Where should I start eating?” The “Chocolate Devil” edition is about the members of Snow Man who are worried about which look to eat, and the “Chocolate Devil” (played by member Watanabe) who appears before them wearing a chocolate-brown devil costume. Through a conversation with Shota), the content conveys the appeal of “Look,” which allows you to choose from a variety of flavors.

Snow Man members perform catchy finger dances to the haunting melody. Differences from the previous work, which has been aired since September 2024, are also noteworthy.

In addition, the “Win a mug chosen by Snow Man!Which look will you eat first?” campaign will start on February 4th. Check the official website for details.

■CM story
“Look (A La Mode)” has 4 fruit flavors in one box, “Look (Milk Parade)” and “Look (White Lovers)” have 3 flavors in 1 box. The members of Snow Man are faced with a selection of “looks” that all look delicious, and are having trouble deciding which one to eat first. “♪Which one do you want to eat?Let’s ask the chocolate devil!” The members performed the LOOK finger dance to the melody, and their choice was entrusted to the person wearing a chocolate-brown devil costume. Shota Watanabe from “Chocolate Devil”.

As the members’ attention gathers, Raul is unconvinced by Choco Devil’s revelation, “Everything!” and says, “Huh?” Encouraged by Meguro Ren’s words, “One more time!”, he entrusts himself to him again, “♪Tell me! Chocolate Devil,” and this time, Choco Devil says, “It’s all mine!” The members of Snow Man reaffirmed the charm of the “look” that even chocolate devils can’t choose and want to keep to themselves, and each of them said in unison, “It’s nice to be able to choose! Look!” and each chose their favorite “look”. Look one by one.

■CM shooting episode
New CM “Fujiya: Where should I start eating?” Shota Watanabe played the role of “Chocolate Devil” in the “Chocolate Devil” edition. Separate from the other members who were wearing casual clothes, only one person was wearing a giant costume that resembled the texture of chocolate. The giant costume, which measures over 3 meters in circumference, is a pain to put on, so with the help of the staff, Watanabe buries himself completely from the neck down in thick urethane.

With a limited range of motion, the director yelled, “It’s like you’re complaining like a child!” Watanabe nods and says, “Oh, I understand.” He moves his hands and says, “It’s all mine!” and performs as requested, and the director says, “It’s cute!” It went up. When this scene was approved and applause erupted, Watanabe’s adorable “Chocolate Devil” appearance was memorable as he shyly muttered, “It’s embarrassing…”