TWICE/MINA appointed as Fendi’s Japan brand ambassador

■“I am very grateful to have this opportunity at such an important time, as Fendi is celebrating its 100th anniversary.” (MINA)

It has been announced that Mina, who is active all over the world as a member of TWICE and MISAMO, has been appointed as Fendi’s new Japan brand ambassador.

The relationship between Fendi and MINA began when she first participated in the Fendi Spring/Summer 2024 Couture Collection held in Paris in January 2024, and since then, the items she has worn in private have often become a hot topic on SNS. She has been photographed wearing Fendi both publicly and privately.

Regarding the appointment as Japan Brand Ambassador, MINA said the following.

“I am very happy to be appointed as the Japan brand ambassador for Fendi, a brand that I love and that I use regularly.This year marks the 100th anniversary of Fendi, and this opportunity comes at an important time for the brand. I am very grateful for this. I will do my best to convey Fendi’s charm, tradition, and aspirations.”

In this official image, MINA elegantly showcases the new “Peekaboo Soft Small” bag. The bag will be available for pre-sale from January 9th at select Fendi stores worldwide and on fendi.com. Mina also wears the bag from the Fendi Spring/Summer 2025 Women’s Collection on the shoulder or cross-body with pink bouquet embroidery, jacquard knit, and Fendi Firo drop earrings.

FENDI official website
https://www.fendi.com/

TWICE OFFICIAL SITE
http://www.twicejapan.com