Snowman Ren Meguro becomes the first Japanese individual to be appointed as a Fendi global advertising campaign model

■Ren Meguro shows off her modern and sophisticated styling wearing the look and accessories that symbolize the collection!

Snow Man’s Ren Meguro will be the sole model for Fendi’s global advertising campaign for its Spring/Summer 2025 men’s collection. This is the first time that a Japanese person has been chosen as a model for a global advertising campaign.

In June 2024, Meguro and Fendi developed an even stronger relationship through the filming of an advertising campaign that took place when they participated in the 2025 Spring/Summer Men’s Collection show. Prior to that, in February 2024, Meguro was appointed as the Maison’s first Japan men’s brand ambassador. In December of the same year, it appeared at the lighting ceremony of Omotesando FENDI Illumination 2024, one of Tokyo’s most iconic winter events. gave a shine.

The Fendi Spring/Summer 2025 Men’s advertising campaign consists of nine single-page visuals, nine double-page visuals (including the eyewear collection and signature sunglasses), and a video. The campaign will be rolled out in magazines and out-of-home advertising (OOH) around the world from January 2025.

In the campaign, Meguro wears the collection’s signature looks and accessories, displaying modern and sophisticated styling. The Fendi Spring/Summer 2025 Men’s Collection will be available from February 6th at Fendi retail stores and official online stores worldwide.

In addition to his role as Fendi’s global menswear ambassador, Ren Meguro is also involved in Meguro’s own project, starring in the movie version of “Trillion Game,” which is scheduled to be released on February 14th, and as a group, on January 22nd. Snow Man’s first best album “THE BEST 2020-2025” is scheduled to be released.

(C)Bruno Staub

Movie information

Movie version “Trillion Game”
Released on Friday, February 14th
Distribution: Toho
(C)2025 Movie version “Trillion Game” Production Committee (C) Riichiro Inagaki, Ryoichi Ikegami/Shogakukan