LE SSERAFIM Sakura (Sakura Miyawaki) new commercial for “&be HAIR” showing her gorgeous long blue hair released

■Video capturing Sakura Miyawaki from all angles, as she manipulates her hair so freely that you don’t feel gravity, as powerful as her on-stage performance.

The new commercial “be honest to HAIR” for &be HAIR, a new hair care line created by &be, in which Miyawaki Sakura serves as a model, has been released.

It can be viewed on the brand’s official website as well as on the official YouTube, Instagram, X (formerly Twitter), and TikTok SNS, and will also be broadcast on TV from May.

The new commercial expresses the strong and beautiful hair that “&be HAIR” aims for in a dynamic and stylish world. The video captures Sakura Miyawaki from all angles, as she manipulates her hair so freely that you don’t feel the weight of her powerful performance on stage. Her dynamic expression strongly supports the concept proposed by her “&be HAIR”, which is “essential hair creation” where you choose the care that you need.

■New CM “be honest to HAIR” story
Sakura Miyawaki floats inside an inorganic, futuristic box. As the BGM, a fusion of her majestic classical music and beat music, begins to play, she freely manipulates her beautiful long blue hair. Miyawaki Sakura’s performance stands out through a stylish visual expression that combines monochrome images, creating a scene that looks like a scene from a science fiction movie.

“&be” Brand X (formerly Twitter)
https://twitter.com/andbe_official

LE SSERAFIM OFFICIAL SITE
https://www.le-sserafim.jp