Nippon Columbia and Pocket Marche promote cross-industry collaboration

Nippon Columbia Co., Ltd. (CEO: Domon Yoshitaka, headquarters: Minato-ku, Tokyo) has teamed up with NIPPONOPHONE, a playlist brand that offers many popular playlists, and Amekaze Taiyo Co., Ltd. (CEO: Takahashi Hiroyuki, headquarters: Hanamaki City, Iwate Prefecture), the operator of Pocket Marche, Japan’s largest direct-from-producer app that connects producers and consumers, to release five playlists that “connect with producers.”

This project is one of the efforts to spread the activities of NIPPONOPHONE outside the music industry. The project aims to encourage consumers and enrich their daily lives by using the “curation power of music” to be in tune with people’s emotions and environments. It also aims to offer consumers a new way to enjoy food by creating points in everyday life that evoke the “producer” through music.

[Playlist details]

[Pocket Marche (Pokemaru)]Based on the results of a survey of producers across the country, which was conducted with their full cooperation, we have created a total of five playlists that will help you “connect with producers.”

The aim of this playlist, which focuses on music, something that is deeply familiar in everyone’s daily lives, is to create an opportunity to bring producers and consumers closer together by giving them a glimpse into the lifestyles of producers.
We hope you enjoy the selected music while imagining the “daily lives of the producers” behind the playlist.

*This playlist can be enjoyed on Apple Music, Spotify, and YouTube.

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[Playlist 1]
“Songs that music-loving farmers want to play for the vegetables they have lovingly grown” (J-POP)

URL:https://pokemaru.lnk.to/kikasetaijpop

[Playlist 2]
“Songs that music-loving farmers want to play for the vegetables they have lovingly grown” (Classical)

URL:https://pokemaru.lnk.to/kikasetaiclassic

[Playlist 3]
“The song I listen to while happily driving a tractor through the rice fields.”

URL:https://pokemaru.lnk.to/runrun

[Playlist 4]
“The background music that farmers listen to in the morning”

URL:https://pokemaru.lnk.to/morning

[Playlist 5]
“A playlist that will make you smile when you hear about this year’s good crops.”

URL:https://pokemaru.lnk.to/niyaniya

(Cover Art – Collaborating Illustrator)
Uyuu Pako
X:https://twitter.com/upacco_128
Instagram:https://www.instagram.com/pa_cco/

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(Survey implementation summary)
Survey subjects: Producers (farmers) registered with “Pocket Marche”
Number of valid responses: 92
Survey method: Online survey
Survey period: Thursday, April 25, 2024 to Monday, May 6, 2024