“Kumamon” is very active as the Kumamoto Prefecture Sales Manager and the Kumamoto Prefecture Happiness Manager.
Sales of related goods reached a record high of 166,389.22 million yen in 2023. (Cumulative sales since the start of the survey in 2011 is 1,459.6 billion yen)
In addition, Kumamon Square, the Kumamon activity base that opened in July 2013 in the center of Kumamoto City, has become a sacred place for fans from Japan and abroad, and by March 2024, the number of visitors will exceed 3.5 million. He has been traveling overseas not only to Kumamoto and Japan, but also to China, Hong Kong, Taiwan, France, America, Thailand, etc., and is now gaining popularity from all over the world.
As Kumamon celebrates its 15th anniversary since its debut in March 2025, the character company “San-X”, famous for “Rilakkuma” and “Sumikko Gurashi”, is producing Kumamon. Two types of Mon stuffed animals will be released!
It will be sold exclusively at Kumamon Square on Wednesday, March 12, 2025, which is Kumamon’s birthday.
Additionally, a video announcing the start of the Kumamon plush toy project starring Kumamon and San-X character and publicist Koronya was released on Nippon Columbia’s YouTube channel at noon today. .
Details of the stuffed animal will be announced at a later date.
Video URL:https://www.youtube.com/watch?v=kOdiJk-8TCo
Release date: Thursday, March 12, 2025
Product name: Kumamon Square limited stuffed toy “Kumamon”
Sales price: ¥3,618 (tax excluded) ¥3,980 (tax included)
Size: approx. H210 x W160 x D150 mm
Kumamon Square limited stuffed toy key chain “Kumamon”
Sales price: ¥1,800 (tax excluded) ¥1,980 (tax included)
Size: approx. H135 x W115 x D110 mm
My name is “Kumamon”.
It was born in March 2011 with the opening of the entire Kyushu Shinkansen line.
My job is to find surprises and happiness around us and make them known to everyone across the country. I want everyone to know more about Kumamoto, which I love so much, so I will continue to visit it more and more!
Please continue to take care of me and the charming Kumamoto! (March 2025 will mark the 15th anniversary of our debut)
The activity base of “Kumamon”, who travels around the country as the sales manager and happiness manager of Kumamoto Prefecture.
Stage performances are held regularly as a place to meet Kumamon.
Highlights include exhibits related to Kumamon that can only be seen here, AR content, and original goods.
Many visitors come not only from Japan, but also from Asian countries such as China, Taiwan, Hong Kong, and Thailand, as well as from overseas, and it has now grown into one of the prefecture’s leading tourist spots.
In March 2024, the number of visitors will reach 3.5 million.
[Address]1st floor, Tetria Kumamoto Building, 8-2 Tetorihonmachi, Chuo-ku, Kumamoto City
[Business hours]10:00 to 19:00
[Email address]info@kumamon-sq.jp
[Homepage] https://kumamon-land.jp/squares/
[SNS]X @kumamonsquare
Kumamon Square[Official]- YouTube https://www.youtube.com/playlist?list=PL8AHg6vdz1U3Edr_auSomqiBZdedFspUn
Instagram @kumamonsquare
We continue to create over 1,000 100% original characters such as Rilakkuma, Sumikko Gurashi, Tare Panda, etc., and deliver their mysterious charm to the world through original products, licensing business, various events, promotions, videos, etc.
Although they look cute, they have a surreality that makes you laugh, and the characters have a gentleness that touches your heart and envelops you.
San-X characters are not only cute, but they also attract many people.
San-X HP:https://www.san-x.co.jp/
San-X Official X:https://x.com/SANX_official
©2025 SAN-X CO., LTD. ALL RIGHTS RESERVED.
Koronya is a cat who lives a leisurely life at a small panya (shop) on a street corner.
Hitomi Shiri’s cologne is always hiding behind the failed coronne bread.
Koronya, whose hard work was recognized through the “part-time cat experience” at the San-X online shop, was appointed as San-X Public Relations from July 2023.
Although he is a San-X character, he also serves as a PR for the company.
Even though she is a bit shy, she is still working hard as a publicist, taking interviews and attending events.
Click here for San-X public relations diary of Coronia https://www.instagram.com/coronya_sanx_diary/