An event @LIVE1.99 hosted by the new generation of Nippon Columbia label “@LABEL1.99”, was held at Daikanyama UNIT on Saturday, July 5th.
The event is a mixture of up-and-coming rappers, bands, musicians and dancers, and once you enter the venue, the audience is mainly teenage-centric, leading to anticipation for the upcoming live performance. In addition to DJ YANATAKE’s opening DJ, he shaking his body and waiting for the live show to start, but it seems he was getting quite excited when he idled.
The dance team appears at the opening. On the day, five dance teams, ReGiNa, Spicyyyy, Saaya number, FUN’ky and Fiora, added flowers to the event.
YURERUKO will be the first batter as a musician. The band has just been formed, but as the name suggests, I was shocked by the vocals who deliver lyrics that recount “shaking love” in a fresh yet surprisingly straightforward way. As the fans have already been caught on TikTok, it is sure to spread to music listeners at an incredible speed.
Tyrkouaz is the hotly-held twin mixed rock band that became the top hitter for SONIC MANIA in the “Can’t you make it? Summer Soni” slot last year. The groove is pleasant as the two of them dance violently, focusing on drums and bass, guitar, vocals and drums. “REBOOOOT” released in May has become a hot topic, and three members from the dance team Fiora participated to bring the excitement to the rhythm of Russian hard bass.
The hot topic drummer DDJ Aoi appears. He selects old and new songs, plays the drums and sings while DJing. Show off multi-playing on your own.
Then the rapper #KTCHAN, who is affiliated with the label, and bassist MINA, who is currently buzzing around on social media, joined in a sudden session. The song is Sailor Moon’s theme song, “Moonlight Legend”! The second song is Billie Eilish’s “bad guy”! It’s an amazing selection of songs, but the arrangements are perfect for perfect breath, making it a great piece of content that makes you look forward to seeing them continue to meet in the future.
After that, MINA’s performance. Despite her cute appearance, she captivates the audience’s eyes with her technical performance that makes full use of slap.
Next is the new generation rapper Litty. He captivated by his emotional rap and flow, and at the end he released “Pull Up,” which has been viewed 2.5 million times on MV.
And the boxer of dancers/artists has been highly praised overseas. The audience was excited with an unparalleled performance.
At the end of the day, Umeda Cipher’s Takeum appeared. The current momentum and dignity will tighten the event itself. Having performed cyphers on the street, he delivered a veteran performance and shined on stage.
The finale is #KTCHAN, who belongs to @LABEL1.99. He showed a sharp staging on his first tour of Tokyo, Nagoya and Osaka, and on this day it gave me the feeling of the #KT Theater, which has evolved even further. This is that the set list is mainly focused on songs and new songs released after their debut this year. The balance is wonderful, as he shows new faces with each song he releases, but his HIP HOP and his beliefs as a rapper are unshakable. That’s probably what makes him confident in his performance. “MAI MAI” also features boxers and dancers. The variety shows came to an end, with new songs being performed.
Before I knew it, four hours had passed, but it was a very fulfilling event that made me feel like I was in a flash.
We are already looking forward to the second one.
“Thanks to everyone’s support, we were able to hold the event without giving in to the 7/5 prediction. We will continue to gain momentum, so please look forward to it.”
Label Head Ishida Kota
■@LABEL1.99
It was launched in January this year as a new generation label for the record company Nippon Columbia.
With the motto of “Making the greatest individuality of one thing” we are working on developing and producing new generations of artists, not just one genre.
■@LABEL1.99 Official SNS
