Kyary Pamyu Pamyu releases lyric video for new song "OEDOEDO"! Hashtag campaign "How about going to Edo?" to spread the charm of Japan has also started!

OEDOEDO Jacket

The lyric video for Kyary Pamyu Pamyu’s new song “OEDOEDO,” in which she cutely sings “How about going to Edo?” has been released on YouTube.

The lyric video was produced by creator Fujisho, and features unique lyrics by Yasutaka Nakata (CAPSULE) and illustrations by Kyary Pamyu Pamyu, making it a visually enjoyable video.

In addition, a hashtag campaign has been launched with the concept of spreading the charm of Japan to the world, in line with the lyrics of “How about Edo?”

The theme is not limited to Edo (Tokyo), and can be anything related to Japan, anywhere in Japan.
If you post a video on the vertical video services TikTok, YouTube Shorts, or Instagram Reels using the hashtags “#Oedoedo” and “#OEDOEDO” along with the song “OEDOEDO” in the specified manner, 10 people will be selected by lottery to win a non-sale original teacup.

Any post related to Japan is eligible to participate, such as old-fashioned Japanese cityscapes, modern urban buildings, natural scenery, recommended gourmet food that can be enjoyed in Japan, local specialties, fashion, culture, recommended Japanese content, Japanese-themed dance, etc.

This project is typical of Kyary Pamyu Pamyu, who has previously collaborated with local businesses across Japan to liven up local areas in her “LOCAL POWER JAPAN project,” with the aim of “spreading energy to all parts of Japan.”

Free CapCut templates that can be used for video production are also available, making it easy to create videos using only photos.
https://www.capcut.com/template-detail/7359570266135006480

Let’s all spread the word about the charms of Japan and make inbound tourism and each region more enjoyable.

For details, check out the Nippon Columbia campaign page.
https://columbia.jp/artist-info/kyary/info/87222.html

■ Release information
Release date: Friday, April 12, 2024 COKM-44897
Kyary Pamyu Pamyu
“OEDOEDO” (Lyrics and composition by Yasutaka Nakata (CAPSULE))
Watch the stream here:https://lnk.to/oedoedo

■Kyary Pamyu Pamyu “OEDOEDO” Official Lyric Video
https://youtu.be/HGsbmT1pLaQ

■Let’s spread the charm of Japan! “How about going to Edo?” hashtag campaign
https://columbia.jp/artist-info/kyary/info/87222.html

If you post a video using Kyary Pamyu Pamyu’s new song “OEDOEDO” and convey the charms of Japan with the specified hashtag, you will be entered into a draw to win original non-sale merchandise!

Submissions are not limited to Edo (Tokyo), and can be themed around any region of Japan!

Any post related to Japan is eligible to participate, such as good old Japanese cityscapes, modern urban buildings, scenery rich in nature, recommended gourmet food that can be enjoyed in Japan, local specialties, fashion, culture, recommended Japanese content, Japanese-themed dance, etc.

You can also use the free CapCut templates for “OEDOEDO”, which allow you to easily create videos with just photos.
https://www.capcut.com/template-detail/7359570266135006480

Let’s all work together to spread the charm of Japan to the world and have fun promoting inbound tourism and all parts of the country!

【hashtag】
Please participate by adding both “#Oedoedo” and “#OEDOEDO”.

[Music]
“OEDOEDO”
*There are multiple versions of “OEDOEDO” available on TikTok. You may use either version.

[Participation platforms]
TikTok, YouTube Shorts, Instagram Reels

[Submission period/Application period]
Monday, April 22, 2024 – Friday, May 31, 2024

[Winners’ Gifts]
10 people will be chosen at random from among all participants to win a not-for-sale original Kyary Pamyu Pamyu “OEDOEDO” teacup!

*The image is for illustrative purposes only. The design may differ slightly from the actual product.

【Application method】
For TikTok and Instagram Reels, your application will be completed as soon as you post.
If you would like to participate via YouTube Shorts, please register using the form below.
https://krs.bz/columbia/m/kyaryoedo

[Information for the winners]
Winners will receive direct messages from Kyary Pamyu Pamyu’s staff accounts on various social media in early June. Please make sure you have set up the service you are using to receive direct messages from Kyary’s staff accounts and wait for the message.

■ Program information
TV anime “Ninjala”
[Broadcast Date and Time]Every Saturday morning from 7:30 to 8:00
[Broadcasting stations]TV Tokyo, TV Osaka, TV Aichi, TV Setouchi, TV Hokkaido, TVQ Kyushu Broadcasting

[TV Tokyo Official Program Website] https://www.tv-tokyo.co.jp/anime/ninjala/
[Official website] https://ninjalathegame.com/
[Formula X] https://twitter.com/Ninjala_JP
【Official Facebook】 https://www.facebook.com/NinjalaJP
【Official Instagram】 https://www.instagram.com/Ninjala_JP/

Kyary Pamyu Pamyu Festival Information
・Gobugobu Festival
Date: Sunday, May 12, 2024
Venue: Momijigawa Lawn Square, Expo Commemoration Park (Senri Expo Park, Suita City, Osaka Prefecture)
Special website http://gobugobu-fes.com/

[Kyary Pamyu Pamyu Profile]

Kyary Pamyu Pamyu
Born January 29, 1993
Born in Tokyo / Artist
In August 2011, she made her major debut with the mini-album “Moshi Moshi Harajuku” produced by Yasutaka Nakata. Since 2013, she has successfully completed five world tours. In 2020, she was selected as one of the powerful women in the world for Lady Gaga’s “Woman of Choice” playlist in celebration of International Women’s Day. Her creativity and her own words, which are free to express themselves without being bound by conventional wisdom, have attracted attention both in Japan and overseas.
In April 2022, they appeared at the world’s largest music festival, Coachella Festival, and closed the GOBI stage for two weeks. The live performance was also live-streamed on YouTube, and the performance was a hit all over the world. In November of the same year, they performed with Katy Perry at the TRUE COLORS FESTIVAL ~Super Diversity Arts Festival~. In 2023, they will hold a world tour visiting seven cities in Europe and the United States.
An icon of “HARAJUKU” and “JAPANESE POP” that continues to challenge itself to create unrestrained expression.

◆Kyary Pamyu Pamyu Official Website http://kyary.asobisystem.com
◆Kyary Pamyu Pamyu OFFICIAL X https://twitter.com/pamyurin
◆Kyary Pamyu Pamyu STAFF X https://twitter.com/kyarystaff
◆Kyary Pamyu Pamyu Instagram https://www.instagram.com/kyarypappa/
◆Kyary Pamyu Pamyu STAFF Instagram https://instagram.com/kyarystaff/
◆Kyary Pamyu Pamyu official fan club “KPP CLUB”https://kyary.net/