New web movie for “23 Wards” released! Actress Anne walks gracefully through a world that changes one after the other, with a guitar and a cup of coffee in hand, in five different looks with the latest autumn outfits!

Onward Kashiyama Co., Ltd. (Head office: Chuo-ku, Tokyo, President and CEO: Yasumoto Michinori) is developing a women’s brand called “23ku” (https://23ku-web.jp/) is a website that hosts the web movie “Style “23KU” will be released on the official brand site and official YouTube channel on Thursday, August 22, 2024.

■“Style is not “1”” 40 seconds Ver. YouTube URLhttps://youtu.be/wipAMCjIFRI

■Making of video YouTube URLhttps://youtu.be/rcs4mJvoZ7I

■Interview video YouTube URLhttps://youtu.be/79ckHPd-EJE

■『23区』Official Brand Site

https://crosset.onward.co.jp/feature/2024autumn/23ku_anne/

To commemorate the brand’s 30th anniversary in the fall of 2023, “23ku” has appointed Anne as its ambassador, and has promoted the brand by producing and releasing a fashion movie starring Anne, spreading the brand’s worldview. The web movie released this time has the theme of “Style is not”1” and shows Anne’s dashing appearance as her style changes one after another, expressing how “23ku” items can suit any lifestyle. Also pay attention to Anne’s facial expressions as they change to match her style.

Along with the release of the web movie, a making-of video and an interview video with Anne will also be released on the same day. In the interview, in line with the content and theme of the movie, we asked Anne about her own way of refreshing herself, what she would like to try in Paris in the future, and the tricks she uses to spend the hot summer comfortably. In addition, it has been decided that a color-selected special order item by Anne will go on sale on Friday, October 25th. The item, which comes in two vibrant colors, yellow and blue, which are easy to wear every day and will add color to the fall and winter season, is worn by Anne in the interview video.

■About the web movie “Style is not”1”

2023 marks the 30th anniversary of 23KU. Even in its 31st year this fall, under the brand concept of “Japanese Women’s Standard,” the brand hopes to continue to support Japanese women from the perspective of fashion, even as times change and values ​​change. In this video, the theme is “Style is not”1” and together with ambassador Anne, the brand expresses its stance of “being there for you in any era, in any situation, and in any way.” The production also includes five different styles, such as the everyday world of going to work, the world of feeling the music of the guitar, and the world of fashion with a row of costumes, in which Anne blends into each world one after another.

[Web Movie Overview]

Title: “Style is not “1””

Number of seconds: 40 seconds, 15 seconds

Release date: Thursday, August 22, 2024

<“Style is not “1”” 40 seconds Ver. YouTube URL>https://youtu.be/wipAMCjIFRI

<“Style is not “1”” 15 seconds Ver. YouTube URL>https://youtu.be/MIL8sDmgXQs

□40 second version capture details

Anzu is walking briskly through the streets of Yokohama on her way to work in a cool, black “New Basic” style. When I enter a street cafe to buy coffee, I pass her in an “Urban Trad” style, wearing a bright yellow knit, a suit and a beret. With her favorite coffee in hand and a smile in her hand, she turns the corner and the situation quickly changes to a certain room.

Anne, dressed in her “Graphical Elegant” style with a scarf around her neck, is sitting on a sofa and holding an acoustic guitar.

As the camera passes through the clothing racks, Anne appears wearing a “Modern Layered” style, with a white cardigan layered over a brown outerwear.

After striking a pose in a fashion show style, the scene shifts back to the city. Anne, dressed in an “Urban Minimal” style and wearing a sophisticated grey coat, looks into the camera. She turns around and starts walking into the city. As she changes between five different styles, one after the other, “23ku” expresses its stance of embracing the diverse styles of each individual person together with Anne.

■About the “23ku” x An color select special order items

The knitwear, color-selected by Anne, will be available at 23ku stores and the official online store from Friday, October 25th. It comes in two vibrant colors, yellow and blue, that are easy to wear on a daily basis. It’s an item that will add color to the fall and winter season.

【detail】

◇Product name: “23ku” x An color select special order item

◇Color: Yellow, Blue

◇Price: ¥18,920 (tax included)

◇Release date: Friday, October 25, 2024

■About the making of video

The making-of video will be released on the official 23ku brand website and official YouTube channel from Thursday, August 22nd. Anne was dressed in autumn clothes and filmed outdoors. You can see her smiling while cooling off with the staff during a break, and her serious expression during a meeting.

https://youtu.be/rcs4mJvoZ7I

■About the interview video

An interview video with Anne will be released on the official “23 Wards” brand website and official YouTube channel from Thursday, August 22nd. In line with the content of the video, Anne talks about how she refreshes herself between work, what she would like to try in the future, and stories of how she overcame difficulties with the support of those around her, such as the style proposed by “23 Wards.” With the heat still continuing, we also asked Anne about the methods she uses to overcome the heat.

https://youtu.be/79ckHPd-EJE

[Interview details]

-Is there a way you refresh yourself between work or your daily routine?

Sometimes I realize that I haven’t been breathing deeply, so I try to take a deep breath or straighten my back when I notice it. Or, if I have some space, I try stretching. I hope that by doing things like that, I can refresh myself and do something good for my body.

While I was shooting in Yokohama this time, I looked around various general stores and thought, “I wonder if there’s a present for someone,” and if I found something nice, I bought it and kept it, even if it was only about six months before the birthday, or I think looking for it again can be a great way to change your mood.

-Is there anything you would like to try as an actress in the future?

I have been to overseas locations as a model several times, but even if the job is to express oneself in front of the camera, the manners and industry terminology are slightly different, which I found very interesting and intriguing. I’m sure the way things are called, the flow of things on location, and each and every way of thinking differs depending on the country, so I think it would be very interesting to see such things. Since I’m currently living in Paris, France, I would like to participate in any productions set in Paris.

-Apart from acting, is there anything else you would like to try?

I’m currently studying languages, but when I’m abroad, I often have the opportunity to talk to strangers as I pass them by, and they often ask me things like, “Oh, that’s nice,” about each other’s fashion, or, “What language are you guys speaking right now?” However, it just becomes a question-and-answer kind of conversation, and the conversation never really expands. When I look around me in cafes, I often see people talking for a while (even if it’s the first time we’ve met), so I hope that one day I’ll be able to speak that well.

-Is there an episode where you were able to overcome something with the support of those around you?

When I’m in Japan with my children, on the day I return to Paris, quite a few friends gather to help me pack. They play with my children or catch up on conversations they haven’t had in a while, and it’s become like a regular event. I’m glad that everyone gets together despite their busy schedules. Packing with children is quite difficult. There are a lot of (unnecessary) things that get packed or left out (laughs). In addition, you have to be careful about weight and quantity, and since Anne is not very good at adjusting weight and quantity, a friend who is good at it packs while measuring things. I organize things, which is something only I can do, and everyone helps me by dividing up the roles.

-Do you have any tips for staying comfortable during the hot summer?

It’s hot in Paris too, but there aren’t many air conditioners, so there’s not much of a place to escape (laughs). There’s no place to rest and say, “Ah! It’s cool!”, so the first thing I do is hydrate. I tend to forget to drink water, so I try to make a conscious effort to drink water. Also, on the other hand, I take a warm bath or drink a warm drink, and sweat to cool down. I want to incorporate something to feel cool.

-Please tell us the thoughts behind this item.

Recently, I’ve been wearing a lot of colorful clothing. One reason is so that my children can easily see me from a distance, but I also feel like colors have a power to them, they make me feel energized and even brighten my mood.

When I was asked to make a knit, I suggested something colorful. After comparing a few colors by showing me color samples and having them made in actual size, I decided on two colors that can be worn both still and active, and can be worn chic and mature, or bright and lively. The yellow is not shiny, but a little calm, but not too dark. The blue is a bright and eye-catching color, but also a little calm, and I feel that the combination of the two nuances gives each color its own charm. It can be worn casually with denim or pants, or with a skirt, and I think it looks great with both wide and tight bottoms.

■Ann’s profile

Apricot

Born on April 14, 1986 in Tokyo.

She made her debut as an actress in 2007. Since then, she has been active in a wide range of fields, including movies and TV dramas.

Her major appearances include the NHK morning drama series “Gochisousan” (as the heroine), NTV’s “Hanasaki Mai ga Damattenai” series, CX’s “Korean Competition Guardian,” the films “Kingdom: Flame of Destiny,” “Our Voice,” “Fly Me to Saitama: With Love from Lake Biwa,” “Totto-chan: The Little Girl at the Window” (voice role), and “Kakushigoto.”

■Brand Overview

The concept of “23ku” is “Japanese Women’s Standard.”

We will continue to provide high-quality, comfortable standards made in Japan that will be loved for a long time, regardless of generation or era, for women who live with dignity and grace.