Rough x Laugh is an eight-member idol group produced by TV producer Nobuyuki Sakuma, who has produced a variety of popular programs.
Among the Rough x Laugh songs that have made their mark with idols, such as “Give Me Time to Think,” which involves a comedic response to a topic that is suddenly presented in the middle of the song, and “Client,” which is full of relatable points that relate to everyday work situations, a cute, traditional song has finally been born!
A positive song that makes you feel like you can do anything once you turn on your “cute switch.”
The singing style is the cutest I’ve ever done, and in some cases I even tried to sound a bit “cute” when singing, which I recorded with that in mind, making this a masterpiece.
The new song will be performed at many events and festivals this summer, including three consecutive days at TOKYO IDOL FESTIVAL 2024, the world’s largest idol festival.
Not only are they entertaining, but their cuteness really livens up each venue.
In addition, the jacket photo was designed by member Miku Fujisaki! Enjoy the moment when the members’ cuteness boost switch goes up to 300%!
![](https://tokytunes.com/wp-content/uploads/2024/08/1724372538_574_Rough-x-Roughs-11th-Digital-Single-Kawaii-Switch-will-be.jpg)
Digital Single “Kawaii Switch”
Available on various streaming sites from Friday, August 23, 2024
<INFORMATION>
Saturday, August 31st: Rough x Laugh sponsored band event 2024 Summer Battle ~Member Battle LIVE~
The event will be held with Appare! as a guest.
Date: Saturday, August 31, 2024
Venue: SUPERNOVA Kawasaki
(Address) 1-13 Omiyacho, Saiwai-ku, Kawasaki City, Kanagawa Prefecture, 212-0014
Part 1) Doors open 11:00 / Performance starts 11:30
Part 2) Doors open 16:00 / Performance starts 16:30
<OFFICIAL>
・WEB
https://roughlaugh-official.com/#/
・YouTube
https://www.youtube.com/@roughlaugh_official
・X (formerly Twitter)