Jack Daniel’s, the synonymous Tennessee whiskey, takes over the streets of Shibuya with Music Jack

Brown-Forman Japan Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Aaron J. Martin) will close Tennessee Squikey, a brand loved around the world for over 150 years, on Sunday, September 15, 2024.Jack Daniel’s” A one-night only music event,“Jack & Music” held in Shibuya, TokyoI will do it.

“Jack & Music” is a brand that has been important since its inception.The theme is a deep connection with musicIt will be held in.A special experience to make the most of this moment” is the concept of the brand, and we have created aIntention to not be influenced by othersIt is known worldwide as a place where people with the same culture gather.An urban music event set in Shibuyais.

The headliner will be a CanadianMurda BeatzHe is one of the most notable producers in the world, having worked on songs for top artists such as Drake, Migos, Travis Scott, Cardi B, and Ariana Grande. This special event will take over two music venues, Spotify O-EAST and duo Music Exchange, with a stage centered on HIPHOP live music at O-EAST and a back-to-back performance by popular DJs at duo to liven up the party, bringing together a luxurious lineup of HIPHOP, TECHNO, and HOUSE artists.

In addition to this event,In September, you can enjoy music events every week in Shibuya where you can experience the world of Jack Daniel’s.On the 7th (Sat), popular DJs representing Japan’s HOUSE and TECHNO scenes will appear at Circus Tokyo. Following the main event “Jack & Music” on the 15th (Sun), a deep TECHNO HOUSE event will be held at WOMB on the 20th (Fri). Then on the 26th (Thurs), there will be an all-genre event at Music Bar Lion, and on the 28th (Sat), there will be “u-ha” hosted by Tohji, an artist representing the Tokyo underground scene, at O-EAST. Two other events are planned for the final week of the year.

Through this series of music-themed events in Shibuya, Jack Daniel’s will be communicating the appeal of the brand in various ways.

9.15 (SUN) Artist Lineup

A Canadian music producer. He mainly works in hip-hop and trap music, and has produced singles for Drake, Migos, Travis Scott, Cardi B, Ariana Grande, and others that have sold millions of copies in a row. He achieved the feat of being nominated in a total of six categories at the 2019 Grammy Awards, and has quickly become known as a rare hitmaker. At the age of 16, he was fascinated by the Chicago drill scene and began sending beats to Glory Boys Entertainment, which includes Chief Keef and Lil Durk. He then moved to Chicago to work with a crew that was creating a new sound at the time. He soon participated in the creation of Migos’ tracks, and has since had a major impact on pop culture. Recently, he has not only co-founded the drinking water company Psychedelic Water, but has also expanded his activities to include game and app development.

WEEK1:

Saturday, September 7, 2024 at Circus Tokyo

CLAAAAAAP × FULLHOUSE

LINE UP: Manami / SAMO / r1ku / issa / milez

Opens 23:00 Closes 5:00

〒150-0002 3-26-16 Shibuya, Shibuya-ku, Tokyo 5th Kanae Building 1F/B1F

Advance ticket: ¥2,500 (tax included) / Same day ticket: ¥3,000 (tax included)

circus.zaiko.io/e/clap-fullhouse

WEEK 2:

Sunday, September 15, 2024 at Spotify O-EAST / duo Music Exchange

Jack & Music

https://jackandmusic.com/event/

LINE UP:

Spotify O-EAST : MURDA BEATZ / ELLE TERESA / JP THE WAVY / MARZY / MIYACHI / MARK WEST / RALPH &More

duo Music Exchange : BIBIYUA & NOVA / OKAMOTOREIJI & LICAXXX

/ RAVE RACERS / RYOTA & SAMO / SIS / SHINICHI OSAWA & JUN INAGAWA /

Opens 23:00 Closes 5:00

O-EAST Building, 2-14-8 Dogenzaka, Shibuya-ku, Tokyo 150-0043

Advance ticket: ¥2,500 (tax included) / Same day ticket: ¥3,000 (tax included)

Piahttps://t.pia.jp/pia/event/event.do?eventCd=2432739

*Sales start at 14:00 on Thursday, August 29th

ZAIKOhttps://jackandmusic.zaiko.io/

*Sales start at 10:00 on Monday, September 2nd

L-Tickethttps://l-tike.com/jackandmusic/

*Sales start at 10am on Wednesday, September 4th

WEEK 3:

Friday, September 20, 2024 at Womb

ACiD

LINE UP: I HATE MODELS, etc.

Opens 23:00 Closes 4:30

2-16 Maruyamacho, Shibuya-ku, Tokyo 150-0044

Advance ticket: ¥6,500 (tax included)

acid.zaiko.io/e/acidihatemodels

* Same-day tickets may be available depending on the number of reservations sold.

WEEK 4:

Thursday, September 26, 2024 at Music Bar Lion

WASP & friend

LINE UP: TBA

Opens 23:00 Closes 5:00

7F, 6-19-17 Jingumae, Shibuya-ku, Tokyo 150-0001

¥2,000 (tax included)

www.instagram.com/music_bar_lion/

Saturday, September 28, 2024 at Spotify O-EAST

u-ha

LINE UP: DRES (KR-US)/lilbesh ramko/Loota/Dark0 (UK)/Kollin (KR)/meme’z/Minna no Kimochi/ShioriyBradshaw/tj + friends etc.

Opens 24:00 Closes 5:00

O-EAST Building, 2-14-8 Dogenzaka, Shibuya-ku, Tokyo 150-0043

Advance ticket: ¥4,500 (tax included)

* Same-day tickets may be available depending on the number of reservations sold.

In conjunction with the “Jack & Music” event,A nationwide campaign will be held from 10:00 on Friday, September 9th to 23:59 on Saturday, November 30th, in which 77 people will win Jack Daniel’s original music items.I will.

For more information, please visit the campaign website below.

https://jackcp.com　

*Opens at 10:00 on Friday, September 9th

Jack Daniel’s Brand Story

Tennessee Whiskey is America’s leading premium whiskey, considered in a class of its own from bourbon. It is a rich, mellow and well-balanced whiskey, filtered drop by drop using the time-consuming charcoal mellowing method. The method of producing Tennessee Whiskey by America’s oldest registered distillery has remained unchanged for over 155 years, and it is loved in over 170 countries around the world. In Japan, Jack Daniel’s brand products include Jack Daniel’s Old No. 7, Jack Daniel’s Tennessee Honey, Gentleman Jack and Jack Daniel’s Single Barrel. Brand site: https://www.jackdaniels.com/ja-jp

About Brown-Forman

For more than 150 years, Brown-Forman Corporation has been manufacturing beverage alcohol brands, including Jack Daniel’s, Gentleman Jack, Woodford Reserve, GlenDronach, BenRiach, Glen Grassa, Herradura, El Jimador, Chambord, Gin Mare and Diplomático, and is committed to providing the highest quality products and experiences. Brown-Forman brands are supported by approximately 5,700 employees worldwide and sold in more than 170 countries. Founded in 1870, the family-owned company is listed on the New York Stock Exchange and was recently recognized as one of the “World’s Most Ethical Companies©” for 2024. For more information about the company, please visit www.brown-forman.com/.https://www.brown-forman.com For information about Brown-Forman Japan, please visithttps://www.brown-forman.com/Japan Please see.