Eggs Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Eitaro Shibasaki; hereinafter referred to as “Eggs”), which operates “Eggs,” a service that supports the musical activities of indie and new artists, is calling for submissions for the official theme song of “Asahikawa Confectionery Expo 2025,” one of Japan’s largest confectionery festivals, to be held in Asahikawa City, Hokkaido from May 30 to June 15, 2025 (Sun).
■ “Asahikawa Confectionery Expo 2025” Official Theme Song Submission Page (Submission deadline: Monday, September 16, 2024)
URL https://eggs.mu/music/project/kashihaku2025
The National Confectionery Expo is a confectionery festival held around the country once every four years. It will be held in Asahikawa, Hokkaido in 2025.“28th National Confectionery Expo, Hokkaido Asahikawa Confectionery Expo 2025 SMILE SWEETS HOKKAIDO” (Asahikawa Confectionery Expo)This will be the first time the event has been held in eight years since the Mie “Oise-san Confectionery Expo” in 2017.
thisWe are looking for an official theme song to liven up “Asahikawa Confectionery Expo 2025”!
The song’s image is pop, incorporating characteristics reminiscent of sweets, such as “sweet,” “bitter,” “smile-inducing,” and “colorful,” to liven up the event.“Shimae Daifuku”It’s okay if the song is an image song for the product. The lyrics don’t have to mention sweets directly!
The winning song will be the official main theme song of the Asahikawa Confectionery Expo and will be distributed at the event venue and in various media (TV commercials, radio commercials, official SNS accounts, etc.), and will also be distributed worldwide via Eggs Pass. In addition, the results of the selection and information about the artist will be published as an advertisement in the morning edition of the Hokkaido Shimbun newspaper (circulation of approximately 780,000 copies). An interview with the artist will be published on the official website of the Asahikawa Confectionery Expo.
The official theme song for the Asahikawa Confectionery Expo 2025 is expected to attract approximately 200,000 visitors during the event. We look forward to receiving your submissions!
[Outline of the call for submissions for the official theme song of “Asahikawa Confectionery Expo 2025”]
■ Songs to be solicited
We are looking for pop songs that incorporate characteristics reminiscent of sweets, such as “sweet,” “bitter,” “smile-inducing,” and “colorful,” and that will liven up the event. It can also be an image song for the official character, “Shimae Daifuku,” a daifuku fairy that looks just like the wild bird “shimaenaga” that can be found in Hokkaido. If you have a scene or situation in mind, please let us know along with your enthusiasm.
The song can be of any genre. The lyrics do not have to directly mention sweets.
・About Shimae Daifuku https://kashihaku-hokkaido.jp/shimaedaifuku/
■PRIZE
［Grand Prize］
1. Target attendance: 200,000 people. The song will be distributed as the official main theme song of the “Asahikawa Confectionery Expo” at the event venue and in various media (TV commercials, radio commercials, official SNS accounts, etc.)
2. The Hokkaido Shimbun newspaper will advertise the results and artist information in its morning edition (approximately 780,000 copies)
3.Artist interviews will be published on the official website of the “Asahikawa Confectionery Expo”
4. Worldwide distribution of songs on Eggs Pass (with promotion)
*One group scheduled, may not be available
[Outstanding performance award]
1. Used at the event venue as the official theme song for the Asahikawa Confectionery Expo, which has a target attendance of 200,000 people
2. An advertisement (small size) will be placed in the Hokkaido Shimbun morning edition (approximately 780,000 copies) containing the results of the selection and information about the artists.
3. Worldwide distribution of songs on Eggs Pass (with promotion)
*May not apply
■ Schedule
・Entry period: Wednesday, July 17, 2024 to Monday, September 16, 2024
・Audio source review: Tuesday, September 17, 2024 to Wednesday, October 16, 2024
・Listener voting: Thursday, October 17, 2024 to Thursday, October 31, 2024
・Final selection period: Early to mid-November 2024
・Results will be announced in late November 2024
*This may vary depending on the selection process.
■ Entry page URL https://eggs.mu/music/project/kashihaku2025
■ Entry qualifications
・Submitted songs must be original compositions (copies not accepted).
・If the applicant is able to comply with regulations regarding commercial use at their own responsibility, songs that use Vocaloid etc. may also be submitted.
・It doesn’t matter whether you sing (vocals) or not. You can apply even if you don’t sing.
・Please submit your song in full length.
・There are no restrictions on performance style, individual or group.
・If you are a minor, parental consent is required.
・Please note that depending on the results of the selection process, there may be no songs that qualify.
*For other details regarding entry, please check the entry page.
[Overview of the “28th National Confectionery Expo, Hokkaido Asahikawa Confectionery Expo 2025 SMILE SWEETS HOKKAIDO”]
・Date: Friday, May 30th to Sunday, June 15th, 2025
・Venue: Dohoku Arcs Daisetsu Arena (Asahikawa Daisetsu Arena), Asahikawa Local Industry Promotion Center (Roadside Station Asahikawa), Asahikawa City Daisetsu Crystal Hall
・Official website:https://kashihaku-hokkaido.jp/
[About Eggs Co., Ltd.]
With the mission of “creating a future filled with diverse music,” and the vision of “creating as many encounters between artists and fans as possible,” Eggs is a free music platform with over 30,000 artists, mainly indie artists, and over 600,000 registered listeners. https://eggs.mu/) is operated by
In addition, the company has launched “Eggs Pass” ( https://eggspass.jp) and provides total support for artists’ activities, from distribution to major domestic and international music distribution stores (DSPs), YouTube monetization, and copyright management mediation, to CD production and sales.
