Eggs Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Eitaro Shibasaki; hereinafter referred to as Eggs), which operates “Eggs,” a service that supports the musical activities of indie and new artists, has cast Osaka-based piano rock band 606-goushitsu as artists who will support the future in the TV commercial and web video for KDDI Corporation’s (Headquarters: Chiyoda-ku, Tokyo; CEO: Makoto Takahashi; hereinafter referred to as KDDI) corporate advertisement “KDDI Tobira.” The web video featuring 606-goushitsu will be released on Friday, August 2, 2024, and the TV commercial will begin airing nationwide from mid-August 2024.
This corporate advertisement is KDDI’sKDDI VISION 2030 “Let’s evolve our ‘power to connect’ and create a society where everyone can realize their dreams.”In order to realize this message, we will introduce the challenges that KDDI is taking on with its partners, the thoughts of the people in charge behind the efforts, and the technologies that support them.“KDDI Door”In the series,“Future Human Resources”It was created with the theme of “.”
“Towards the future with dreams and curiosity.”Based on the message of “Future Human Resources,” Eggs is collaborating with KDDI in the distribution business.“Eggs Pass”was introduced, and among the next generation of artists who actually use the service,Room 606was appointed.
Room 606With a gentle yet powerful singing voice and a unique pop piano rock sound,“About you”A platform that supports the activities of indie artists“Eggs”It attracted attention and the second“Unloved”is a piano rock band from Osaka that has been gaining attention, especially among young people, with its songs having over 2 million plays on subscription services and its lyrics becoming a hot topic on social media.
The TV commercial shows the band performing in the studio. The web video features the song “Room 606”.“Superhero”With this as the background music, the video features interviews with the band members and appearances from staff from KDDI and Eggs, who support the activities of the next generation of artists, showing them helping the artists realize their dreams.
Eggs will continue to work with KDDI on Eggs Pass to support music festivals and live events, as well as promote artists using a variety of media, in order to create opportunities for artists and fans to meet and build a future filled with diverse music.
■ TV commercial overview
title: KDDI TOBIRA | Nurturing the talent of the future “Towards the future together with dreams and curiosity.”
Broadcast start date:From mid-August 2024
Broadcast area:Nationwide
CM main URL: https://youtu.be/aKvXwnacQuo
KDDI TOBIRA | Nurturing the talent of the future “Towards the future together with dreams and curiosity.”
■Web video overview
title: Towards the future together with dreams and curiosity. ~Initiatives to support the activities of the next generation of artists~
KDDI Tobira | Dreams and curiosity, together towards the future. ~ Initiatives to support the activities of the next generation of artists ~
■What is KDDI Tobira?
The KDDI Group aims to realize KDDI VISION 2030, “Advancing our power to connect to create a society in which everyone can realize their dreams.”
At KDDI Tobira, we bring you the challenges we face with our partners toward KDDI VISION 2030, the aspirations of each individual involved, and the technology that supports their realization.
■Room 606 Profile
Vo./Gt. Shoei, Pf./Cho. Madoka, Ba./Cho. Yua, Dr. Kuwa
A four-piece piano rock band from Osaka.
The “heart-touching lyrics” written by vocalist Noboru Eiji and the unique band sound, centered around the piano, have captivated many fans, especially young people.
■About Eggs Co., Ltd.
With the mission of “creating a future filled with diverse music,” and the vision of “creating as many encounters between artists and fans as possible,” Eggs is a free music platform with over 30,000 artists, mainly indie artists, and over 600,000 registered listeners.https://eggs.mu/ ) is operated by
In addition, the company has launched “Eggs Pass” ( https://eggspass.jp/ ) and provides total support for artists’ activities, from distribution to major domestic and international music distribution stores (DSPs), YouTube monetization, and copyright management mediation, to CD production and sales.
