Recochoku’s “New Music Experience Laboratory” project will be exhibiting at Japan’s largest DIY exhibition and presentation event, “Maker Faire Tokyo 2024”

Recochoku Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Toru Itabashi; hereinafter “Recochoku”) will exhibit at Maker Faire Tokyo 2024, Japan’s largest DIY exhibition and presentation, which will be held at Tokyo Big Sight on Saturday, September 21st and Sunday, September 22nd, 2024. This will be the second time the company has exhibited at the event, following last year, and this time it will be showcasing AI composition content that can be enjoyed by both adults and children.

■ Information on Recochoku’s participation in “Maker Faire Tokyo 2024”

https://makezine.jp/event/makers-mft2024/recochoku/

Maker Faire is a global DIY exhibition and presentation event where makers (people who make things) gather to create a variety of things, such as robots, homemade musical instruments, vehicles, light-up accessories, and toys, using new technology in unique ways. In Japan, exhibitions and presentations are held to display and demonstrate products that use new technology in unique ways, and Maker Faire Tokyo, the largest event in Japan, had about 280 exhibitors and 13,000 visitors last year.

[NX Development Promotion Department Initiatives]

Created the exhibit for the Recochoku booth“NX Development Promotion Department”In order to realize our company’s vision of “designing new relationships between people and music,” NX is a division that is working on hardware development in addition to conventional software development. The “NX” in the division’s name stands for “New eXperience,” and the “X” also stands for “eXperimental,” showing that the engineers themselves are proactively taking on the challenge of new development experiences.

At the first exhibition last year, in order to generate output as part of PoC development without being limited by past experience,“New Music Experience Laboratory”project, adding new members this time to the mix and challenging themselves to provide a new musical experience.

[About works exhibited at “Maker Faire Tokyo 2024”]

■ Title: “Chameleon Notes”

This is an experiential piece where you line up emo blocks (emoticon blocks that express emotions) and a music generation AI automatically generates a 30-second piece of music that matches the emotion you selected. It is said that chameleons change the color of their bodies depending on their emotions, and with “Chameleon Notes” you can enjoy a new musical experience by freely creating music to match your emotions.

When a song is played, the AI-generated “title” and “cover image” are displayed on the screen, and a 3DCG RecoChoku character, “RecoChoku Kuma,” dances along to the song. The generated song can be downloaded by scanning the displayed QR code.

If you are attending “Maker Faire Tokyo 2024,” please stop by the “New Music Experience Laboratory” booth and enjoy a new music experience.

Recochoku currently offers music distribution services, solutions for music rights holders, and services using web3-related technologies such as NFT. In addition, in 2023, the company launched the “With AI Project” and built “RecoChat,” which can use ChatGPT to improve business productivity, and began operating it throughout the company. In the production of this work, in addition to “RecoChat,” generative AI and plugin functions such as GitHub Copilot for Business were used to realize writing, research and analysis, idea planning, coding, horizontal deployment of business knowledge, and revitalization of internal communication.

We will continue to contribute to maximizing the revitalization of the music market through new digital challenges.

[Maker Faire Tokyo 2024 Overview]

Date and time: Saturday, September 21, 2024 12:00-18:00 (scheduled)

Sunday, September 22, 2024 10:00-17:00 (scheduled)

Venue: Tokyo Big Sight (Tokyo International Exhibition Center), West Hall 4(Booth number: SP03-03)

3-11-1 Ariake, Koto-ku, Tokyo

Admission fee: (advance sale) Adults 1,200 yen, Adults (with souvenir) 4,800 yen, Under 18s 500 yen

(On the day) Adults 1,800 yen, under 18s 700 yen

・Organizer: O’Reilly Japan Co., Ltd.

・Official website:https://makezine.jp/event/mft2024/

[Interview with employees in charge of exhibits at “Maker Faire Tokyo 2023” published on owned media “Recolog”]

Recochoku has launched a wide variety of music services with the mission of “maximizing the revitalization of the music market.” How do employees think and act on Recochoku’s desire, which has remained unchanged since the company’s founding, to add value to music by making full use of the power of digital technology and deliver it to everyone in a form that suits the times and needs? We will be sharing this information through “make a new × XX” on Recochoku’s owned media, “Recolog.”

■RecoChoku is now known as the new music experience. Behind the scenes of the establishment of the NX Development Promotion Department

URLhttps://recochoku.jp/ch/recolog/makeanew/01/

*In October 2024, we plan to publish interviews with the members who created the works exhibited at “Maker Faire Tokyo 2024.”

*QR code is a registered trademark of DENSO WAVE Inc.

*Company names and product/service names mentioned in this press release are trademarks or registered trademarks of the respective companies.