Recochoku Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President: Toru Itabashi, hereinafter referred to as “RecoChoku”) will participate in the web3 co-creation project “web3 Jam” led by NTT Digital Corporation (hereinafter referred to as “NTT Digital”). I have decided that. Additionally, from January 21, 2025 (Tuesday), we will launch the “Happi Well Cheer Team” campaign in collaboration with the 22 companies participating in “web3 Jam.”
[Background of Recochoku’s participation in “web3 Jam”]
Recochoku launched the “web3 project” in 2021, was the first in the music industry to introduce NFT technology, and built its own foundation. Products Since January 2022, Murket, a one-stop EC solution for the music industry, has been rolling out a variety of NFT products that protect the rights of creators and expand the enjoyment of fans.
■RecoChoku×web3 project site URLhttps://recochoku.jp/ch/web3/
This time, the aim of the “web3 Jam” project is to “utilize blockchain technology and consider co-creation methods on social themes with multiple supporting companies, with the aim of realizing smooth corporate collaboration using blockchain.” I agreed and decided to participate.
[About the “Happi Well Cheer Team” campaign]
“Happi Well Cheer Team”is the first campaign born from the web3 co-creation project “web3 Jam” by NTT Digital and supporting companies.
The theme of this campaign is“Happy & Wellness”. Sanrio Co., Ltd.’s popular unit “Hapidanbui” will be the leader of the cheering group, and participating companies that enliven the campaign will be the cheering group members (cheering group companies), supporting the creation of opportunities to energize everyone’s mind and body. Campaign participants will take on the role of athletes and aim for wellness while taking on various missions.
In the campaign, a total of 22 companies that transcend industry boundaries have prepared unique missions. If you complete a mission and collect stamps, you will definitely receive a cute Hapidanbui digital card, and you will also be able to win prizes offered by various companies through a lottery. Even if you are busy every day and find it hard to take care of your mind and body, this campaign allows you to take the first step toward wellness while having fun.
At Recochoku, the mission of this campaign is toEggs Co., Ltd.(Headquarters: Shibuya-ku, Tokyo, Representative Director: Eitaro Shibasaki, hereinafter referred to as “Eggs”) provides support for the music activities of indie and new artists.“Eggs”in collaboration with“Discover new music that will lift your mood.”We will promote listener registration and support encounters with new music based on the theme.
[About “Happi Well Cheer Team”]
■Campaign period January 21, 2025 (Tuesday) 10:00 to March 2, 2025 (Sunday) 23:59
■Campaign sitehttps://megaphone-web3jam.com/hapiwell_ouendan/
■Official X accounthttps://x.com/web3jamofficial
≪Features≫
1. Get healthy while playing
As you enjoy various missions with the goal of winning digital cards and lottery prizes, you will have the opportunity to acquire habits and knowledge that will lead to wellness.
2. “Hapidanbu” that can only be seen here
The digital cards that can be obtained through the campaign use 3D animations originally designed by Hapidanbu. Enjoy watching the 6 characters move cutely!
*The digital card is a non-transferable NFT (SBT).
3. Corporate joint campaign involving 22 companies
The 22 companies gathered from various industries will utilize their individuality and work together to enliven the campaign under the theme of “wellness.”
[About “web3 Jam”]
“Happi Well Cheer Team” is a campaign born from “web3 Jam,” a web3 co-creation project by NTT Digital and supporting companies.
Since its launch in May 2024, 31* companies have endorsed the initiative. We are exploring the possibility of new co-creation that transcends corporate boundaries through mutual customer referral measures that utilize blockchain technology. *As of January 2025
In addition, the efforts of “web3 Jam” have been selected as part of the Ministry of Economy, Trade and Industry’s FY2025 supplementary budget project, “Demonstration project for constructing digital public goods using Web3.0/blockchain.”
Project introduction sitehttps://nttdigital.io/web3jam/ja/
【reference】
■About Hapidanbui
A unit consisting of 6 characters: Pochacco, Tuxedo Sam, Kerokero Keroppi, Bad Badtzmaru, Hangyodon, and Peckle the Duck. It was formed in 2020 and celebrated its 5th anniversary in 2025.
■Cheer group companies (participating companies)
Ajinomoto Co., Inc., Animoca Brands Co., Ltd., Asahi Soft Drinks Co., Ltd., Calbee Co., Ltd., H.I.S. Co., Ltd., J.Front Retailing Co., Ltd., Kao Corporation, Konami Sports Co., Ltd., Kyushu Railway Company, Minna no Bank, Ltd., Mitsubishi Estate Co., Ltd., Monex Securities Co., Ltd., Nissan Motor Co., Ltd., NTT Docomo Co., Ltd., Recochoku Co., Ltd., Stocks Company Sanrio, SHIBUYA109 Entertainment Co., Ltd., Warehouse Terada Co., Ltd., Tokyu Corporation, Unicharm Co., Ltd., Welcia Pharmacy Co., Ltd., Yamaha Motor Co., Ltd.
*22 companies as of January 21, 2025
*Company names are listed in alphabetical order in Japanese.
■Project management/support
NTT Digital Corporation
Hakuhodo Keithley Co., Ltd.
Contribution Labs, Inc.
*The information contained in the press release materials is current as of the date of the announcement.
*The name “NTT Digital” is a trademark or registered trademark of Nippon Telegraph and Telephone Corporation.
*The name “web3 Jam” and logo are trademarks or registered trademarks of NTT Digital Corporation.
*The company names and logos of each company listed in this release are trademarks or registered trademarks of each company.
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