The idol group =LOVE, produced by Rino Sashihara, is going from strength to strength, having successfully completed their first-ever arena tour, “=LOVE Arena Tour 2024 “Tell me what’s more than “LOVE”” (8 performances at 4 venues in total) in April of this year, and also announced the holding of the =LOVE 7th Anniversary Concert, “=LOVE 7th ANNIVERSARY PREMIUM CONCERT” (September 7th (Sat) and September 8th (Sun) at K-Arena Yokohama, Kanagawa Prefecture).
It was revealed today, Saturday, June 22nd, that the music video for her new song “Zettai Idol Yumenai de” (Don’t Quit Being an Idol), released on YouTube, has surpassed 5 million views in 11 days since its release. This is her 10th music video to reach 5 million views, following “It’s Not Fair, It’s Not Fair,” “Shukipi,” “Want You! Want You!,” “Anoko Complex,” “Be Selfish,” “Kono Sora ga Trigger,” “Natsumatope,” “Shika Last Note Shika Shiranai,” and “Norotte Norotte.”
“Zettai Idol Ni Naide” is the title track of their 17th new single, scheduled to be released on July 31st (Wednesday). It is the ultimate love song that sings of the strong love of fans who wish their idol happiness while wanting them to remain idols forever. The music video, which was created with the theme of “preserving cuteness,” has already become a hot topic for its scenes using various items such as flowers and the moon as motifs, and the fantastic world view that makes =LOVE’s members feel like “eternal beings,” and has exceeded 1 million views in 24 hours, the fastest record for =LOVE. Furthermore, it won first place in YouTube’s “trending videos” and was ranked 4th in Japan’s “popular music that is rapidly increasing in popularity,” which helped it to reach first place in the LINE MUSIC Daily Songs TOP 100, spurring its momentum.
On September 7th (Sat) and 8th (Sun), they will hold their largest-ever 7th anniversary concert, “=LOVE 7th ANNIVERSARY PREMIUM CONCERT,” at K-Arena Yokohama in Kanagawa Prefecture, and on September 28th (Sat), they have also announced a joint concert “Ikonoi Joy 2024” by =LOVE, ≠ME, and ≒JOY. We can’t take our eyes off =LOVE’s future developments as they continue to make further leaps forward.
★New song “Never Quit Being an Idol” Music Video
“Don’t ever quit being an idol”
Lyricist: Rino Sashihara
Composition and Arrangement: Ryuuki Koike, Hiroto Kikuchi
Sound Director: Takayuki Yayama (Sony Music)
Recorded by Sony Music Studios Tokyo
(MUSIC VIDEO)
Director: Ryohei Shingu (BABEL LABEL)
Choreographer: Takeda Maika
★New song “Never Quit Being an Idol” now available for pre-order
https://equallove.lnk.to/Zettaiidolyamenaide
★Released on Wednesday, July 31st =LOVE 17th single “Never Quit Being an Idol” Product Information
■Type A
Product specifications: CD+DVD
Product number: VVCL-2518
Price: 1,650 yen (tax included)
Bonus: One of 10 Type A photos at random / Serial number for special gift lottery
《CD contents》
1. Never quit being an idol
2. Coupling A “Title Undecided”
3. Coupling B “Title TBA”
4. Never Quit Being an Idol -Instrumental-
5. Coupling A “Title Undecided” -Instrumental-
6. Coupling B “Title Undecided” -Instrumental-
《DVD contents》
1. Never Quit Being an Idol Music Video
2. Never Quit Being an Idol – Making of the video
■Type B
Product specifications: CD+DVD
Product number: VVCL-2520
Price: 1,650 yen (tax included)
Bonus: One of 10 Type B photos at random / Serial number for special gift lottery
《CD contents》
1. Never quit being an idol
2. Coupling A “Title Undecided”
3. Coupling B “Title TBA”
4. Never Quit Being an Idol -Instrumental-
5. Coupling A “Title Undecided” -Instrumental-
6. Coupling B “Title Undecided” -Instrumental-
《DVD contents》
Equal Love Company Trip in Saitama ~Kawagoe Taisho Romantic Edition
■Type C
Product specifications: CD+DVD
Product number: VVCL-2522
Price: 1,650 yen (tax included)
Bonus: One of 10 Type-C photos at random / Serial number for special gift lottery
《CD contents》
1. Never quit being an idol
2. Coupling A “Title Undecided”
3. Coupling B “Title TBA”
4. Never Quit Being an Idol -Instrumental-
5. Coupling A “Title Undecided” -Instrumental-
6. Coupling B “Title Undecided” -Instrumental-
《DVD contents》
Equal Love Company Trip in Saitama ~ Seibuen Showa Retro Edition
■Type D
Product specifications: CD + Blu-ray
Product number: VVCL-2524
Price: 2,200 yen (tax included)
Bonus: One of 10 TypeD photos at random / Serial number for special gift lottery
《CD contents》
1. Never quit being an idol
2. Coupling A “Title Undecided”
3. Coupling B “Title TBA”
4. Never Quit Being an Idol -Instrumental-
5. Coupling A “Title Undecided” -Instrumental-
6. Coupling B “Title Undecided” -Instrumental-
《Blu-ray contents》
“Can you love =LOVE!!!”
1. “Drive Date in Tokyo” performance video
2. Digest video of the January 2024 broadcast of “Can You Love =LOVE!!!”
3. “Kyouso Catastrophe” performance video
4. Digest video of the February 2024 broadcast of “Can You Love =LOVE!!!”
5. Digest video of the March 2024 broadcast of “Can You Love =LOVE!!!”
6. “Curse, Curse” performance video
7. Digest video of the April 2024 broadcast of “Can You Love =LOVE!!!”
■Type E (Regular Edition)
Product specifications: CD
Product number: VVCL-2526
Price: 1,100 yen (tax included)
《CD contents》
1. Never quit being an idol
2. Coupling A “Title Undecided”
3. Coupling B “Title TBA”
4. Never Quit Being an Idol -Instrumental-
5. Coupling A “Title Undecided” -Instrumental-
6. Coupling B “Title Undecided” -Instrumental-
The coupling titles and the contents of the special gift will be announced on the website at a later date.
★17th single “Never Quit Being an Idol” release commemorative event
Online individual talk session
https://equal-love.jp/news/detail/8613
Online Signing Session
Individual talk session and photo session
https://equal-love.jp/news/detail/8614
★The largest-ever concert to celebrate the 7th anniversary of =LOVE, “=LOVE 7th ANNIVERSARY PREMIUM CONCERT” will be held
[Dates]Saturday, September 7th and Sunday, September 8th, 2024
[Venue]K Arena Yokohama, Kanagawa Prefecture
Doors open 14:00 / Show starts 16:00 (both days)
https://equal-love.jp/news/detail/8619
★=LOVE, ≠ME, and ≒JOY will hold a joint concert “Ikonoi Joy 2024”
[Date]Saturday, September 28, 2024
[Venue]Conifer Forest, Fuji-Q Highland, Yamanashi Prefecture
★Profile
An idol group produced by Rino Sashihara. They made their major debut on September 6, 2017 with their first single “=LOVE” from Sony Music. They have released 16 singles so far, all of which have made it into the top 10 of the Oricon weekly single rankings. (Their 6th single “Zuruiyo Zuruine”, 8th single “Seishun Subliminal”, 12th single “Be Selfish”, 14th single “Natsumatope”, and 15th single “Last Note Shika Shiranai” debuted at No. 1. Their first album “Zenbu, Himo.”, released in May 2021, also debuted at No. 1 on the Oricon weekly album rankings.) In October 2023, they will hold the “=LOVE 6th ANNIVERSARY PREMIUM CONCERT” for two days at Saitama Super Arena.
From February to April 2024, they will hold their first arena tour, “=LOVE Arena Tour 2024 “Tell me what’s more than “LOVE”” (8 performances at 4 venues in total), which will be a huge success, attracting approximately 50,000 people. On September 7th and 8th, they will hold the “=LOVE 7th ANNIVERSARY PREMIUM CONCERT”, the largest concert in =LOVE’s history, at K Arena Yokohama in Kanagawa Prefecture. On July 31st (Wednesday), they will release their 17th single, “Zettai Idol Ni Naide”. The name “=LOVE” is filled with Rino Sashihara’s thoughts that “idols must be loved by their fans, and they must love their job as idols.”
[Official website]https://equal-love.jp/
[Official X]https://x.com/Equal_LOVE_12
[Official YouTube Channel]https://www.youtube.com/channel/UCv7VutirxDn3RWIJXI68n_A
