CHET Group Inc. (Headquarters: Shinagawa-ku, Tokyo, CEO: Yusuke Koike, hereinafter referred to as CHET), which develops IP through “creativity x technology”, and MECRE, a creator platform operated by Sony Music Entertainment Inc., have announced that they will be holding a joint project called “X Beyond -The World in 5055-“.
It has been decided that a collaborative art exhibition by artists and creators, “X Beyond O2O2V”, will be held at Tsutaya Books Kyoto from Wednesday, July 17th, 2024 at the pop-up shop of Creativity Hacks Every Thing, a cultural collective artist and brand developed by CHET.
As a special feature of the exhibition, we will be exhibiting and selling a “Golden Folding Screen,” a collaboration between new art by artist “yama” and illustrator “Nagi” and traditional Japanese crafts.
In addition, special art boards by artists participating in “X Beyond -The World of 5055-” are now available for sale exclusively at Kyoto Tsutaya Bookstore and the official EC site. (Exhibition is only available at Kyoto Tsutaya Bookstore)
The exhibition will run from today until mid-August, so if you’re in the area, why not go and check it out?
Date and time: Wednesday, July 17, 2024 – mid-August
Location: Kyoto Tsutaya Bookstore 5F Art Wall
Address: Kyoto Takashimaya SC[T8]5th floor, 35 Otabicho, 2-chome, Shijo-dori Teramachi Higashiiru, Shimogyo-ku, Kyoto City, Kyoto Prefecture
About the exhibits and sales
■ Folding screen
Product name: Nagi × yama folding screen
Body size: H1100 x W550mm (2 sides)
Construction: 2-panel folding screen / Fully assembled / Feather hinges
Surface: Brass gold leaf flat stamping
Back: Covering cloth
Metal fittings: Silver cloisonné
Wooden frame: Black lacquer finish
Base: Japanese cedar
Printing: Special UV printing
Weight: Approx. 6kg
Made in Japan
Sales price: 1 million yen (excluding tax)
Release date: 7/17
Product set: Folding screen, folding screen bag, folding screen box, artwork description card, sticker
Signature: Digital signature on the back
Numbering: Yes
Famous folding screens are displayed at historical facilities such as consulates of various countries, Nagoya Castle, Nijo Castle, and Kitano Tenmangu Shrine.
■ Art Board
online shop
Creativity Hacks Every Thing
About the exhibited artists
■yama
A new generation singer who is gaining attention online, mainly through social media. In 2018, she started her activities by releasing cover songs on YouTube. Her first original song, “Haru wo Tsugeru,” released in April 2020, has been viewed 100 million times on the music video and has exceeded 300 million cumulative views on streaming services, continuously attracting attention and making her one of the most iconic artists in the current music scene.
■tamimoon
An artist who draws illustrations of women with a focus on fashion. Although he remains mysterious and does not reveal his real face or private life, he has gained over 400,000 followers on social media in just two years since he started working. In 2022, he released his first art book, “IDENTITY,” and held his first solo exhibition at the same time.
■ Calm (yama×calm)
Kawaii-ya. Illustrator. Born in Akita Prefecture, graduated from the Department of Business Administration, Faculty of Economics, Tohoku University. Created illustrations while working as a company employee, and became independent as a freelance illustrator in September 2020. Provides a wide range of illustrations, including book covers, CD jackets, music video artwork, advertisements, and collaboration goods.
■Yukishita Mayu (yama×Yukishita Mayu)
Born December 6, 1995. Graduated from Tama Art University, School of Design. A popular artist with a unique style that is realistic yet deformed and rough. He has also attracted attention from the bookbinding and music industries, and has worked on many tie-up projects. His activities are diverse, including advertising and bookbinding for the 2022 Bookstore Award winner “Comrade Girls, Shoot the Enemy,” the Bookstore Award nominee “Six Lying College Students,” Tokyo Mode Gakuen TV commercials, SUMMERSONIC2022 official goods, and TOKYO CREATIVE SALON (Tokyu Corporation). He also serves as a designer for the fashion brand “Esth.”, which he launched in 2020.
■ Setsuda Sun
Before becoming an illustrator, he played baseball for 17 years and was a member of a corporate baseball team. He retired from baseball at the age of 24 and became an independent illustrator, focusing on illustration, a hobby he had had since the age of 14. Using academic knowledge such as psychology that he learned on his own, he intentionally creates works that strike a chord with the viewer, and is active mainly on social media. In addition to illustration, he is also expanding his range of activities into other fields, such as modeling and giving lectures, making use of his knowledge and experience.
■NAKAKI PANTS
Illustrator. Born in Fukuoka Prefecture. Her illustrations of strong, cute, and unique women have garnered attention, and the music video she designed for MAISONdes’ “Yowanehaki feat. Wanuka, asmi” has been viewed over 36 million times. She is also active in the creative field of many other fashion brands, including cover illustrations and advertising visuals.
■MAISONdes
MAISONdes is a fictional apartment that produces the music most used on social media today. Each song is assigned a room, and singers and creators “move into” MAISONdes to produce pop music called “Rokujohan Pops.” Several songs, such as “Yowanehaki” and “Tokyo Shandy Rendezvous,” have been streamed over 100 million times on domestic streaming services.
MAISONdes may exist on Earth, or in space. It may be in the future, or it may be in the past. The only thing that is certain is that the rooms are six and a half tatami mats in size. Songs for each room are released through collaborations between singers and creators that could only be born in this place and in this era. Each room has its own story and song, and there is surely one room that you feel is “your story.” This apartment is the place where you can find “your song.”
About the craftsmen who make gold screens
■ Taizando Yoshitsugu Yamaji
Taizando was founded in Hiroshima in 1887. Currently, there are only about four companies in Japan that are capable of producing gold folding screens for ceremonies, and in its 130-year history, Taizando has a track record of supplying to government agencies, long-established hotels, and academic institutions, including the Prime Minister’s Official Residence, consulates of various countries through the Ministry of Foreign Affairs, the Imperial Hotel, Hotel Okura, Daitokuji Temple, Tohoku University, and Gakushuin University.
In 2000, he was one of the first to recognize the technology and necessity for “digital preservation” of cultural assets such as national treasures, and began working on “creating folding screens using cultural asset reproduction technology.” He has been involved in projects such as the Cultural Assets Future Inheritance Project Tsuzuri and the Edo-zu byobu (folding screens) at the National Museum of Japanese History.
In recent years, manga, anime, games, and other content that represent Japanese culture that is a source of pride for the world are being viewed in the context of contemporary art, and the Tokyo Station anime studio is actively considering fusing these with traditional craft techniques, such as producing art panels of Kishimoto-sensei’s answer illustrations for “NARUTOP99” using the digital restoration techniques of national treasure folding screens.
What is X Beyond?
“X Beyond -The World in 5055-” is a collaborative project between MECRE, a creator platform run by Sony Music Labels, and CHET, focusing on Japanese internet creators and Asian creators.
The goal is to develop and launch “50 creators, 5 artists, and 5 animations,” and through collaboration between artists and creators, they will carry out a cross-media business of IP across borders.
X Beyond:https://xbeyond.chet.com/
Kyoto Tsutaya Bookstore
Located on the 5th and 6th floors of Kyoto Takashimaya SC[T8]Kyoto Tsutaya Bookstore is a place where the “tradition and cutting edge” of art and culture resonate throughout the entire floor. In addition to approximately 60,000 books dealing with a wide range of art fields and stationery and crafts that can be used as art pieces in everyday life, art spaces scattered throughout the floors exhibit noteworthy contemporary art works. These will be displayed in store and on the EC site. The SHARE LOUNGE, with approximately 120 seats, provides a comfortable space that can be used as a cafe, work space, or event space.
Address: Kyoto Takashimaya SC[T8]5th and 6th floors, 35 Otabicho, 2-chome, Shijo-dori Teramachi Higashiiru, Shimogyo-ku, Kyoto City, Kyoto Prefecture
Kyoto Tsutaya Bookstore:https://store.tsite.jp/kyoto/
About MECRE
MECRE is a service that aims to be a place where everyone, from those who released their first work yesterday to those who have had a video viewed 10 million times, can meet on an equal footing and engage in new creative endeavors. Each creator and artist can create their own portfolio page and then freely recruit partners necessary for their new creations. MECRE also provides and supports creators and artists with new business opportunities and various opportunities to broaden the scope of their activities.
MECRE:https://mecre.net/
About Creativity Hacks Every Thing
A culture collective Artist & Brand born in Ginza, Tokyo, that spreads art and street culture to the world.
By combining contemporary artists with Japanese culture, the brand is expanding its new “collection” globally.
LINK https://lit.link/en/creativityhackseverything
Wanted
CHET Creator
We are looking for creators and partners to create works with us.
We offer a variety of artist collaborations!
Creators Wanted
・Music creator
・Illustrator
・Video creator
·singer
・Vocaloid Producer
・YouTube creators
・TikTok creator
Influencers
Apply here↓
https://line.me/R/ti/p/@858ulobv
＜Company Profile＞
Company name: CHET Group Inc.
Representative: CEO Yusuke Koike
Address: MG Meguro Ekimae Building, 2-15-19 Kami-Osaki, Shinagawa-ku, Tokyo
Established: May 2020
URL:https://chet.com
Business description: Management and operation of corporate groups through shareholding, platform construction and operation, IP management and investment, corporate investment, digital agency, creative production, and overseas expansion support
Public Relations Officer, CHET Group Inc.
MAIL:pr@chet.co.jp
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