The idol group =LOVE, produced by Rino Sashihara, is unstoppable, as soon as the music video for “Zettai Idol Quit” was released, the title track of their long-awaited 17th single, which will be released on Wednesday, July 31st, it reached 1 million views in just 24 hours, the fastest in their history (ranking #1 on YouTube’s “Trending Videos” and #4 on Japan’s “Rapidly Rising Music”). The video has now been viewed over 6.5 million times, making for a video that’s showing no signs of slowing down.
“Never Quit Being an Idol” has been a hot topic, having reached number one on the music distribution service LINE MUSIC’s Top 100 Daily Songs and hitting a record high of 10 million daily plays on TikTok. A special release event for the album was held at Tower Records Shibuya in Tokyo.
This event was held on a first-come, first-served basis for those who reserved “Never Quit Being an Idol” on the day of the event, and the lucky users who managed to get a ticket were able to participate in a farewell party with the band members. The event was held today at Tower Records Shibuya in Tokyo, with members Emiri Otani, Maika Sasaki, Shoko Takiwaki, and Anna Yamamoto in attendance, and many fans rushed to join in the special occasion. This rare event, where you can meet the band members directly, was held for only three shows, including the Osaka show on Wednesday, July 17th at Yodobashi Camera Multimedia Umeda with Kana Ooba, Risa Otoshima, and Iori Noguchi, and the Nagoya show on Tuesday, July 18th at Fukiage Hall 1st Fashion Exhibition Hall with Kirara Saito, Hitomi Takamatsu, and Sana Morohashi, and all the shows were a big success.
=LOVE will finally release their long-awaited 17th single “Zettai Idol Yumenai de” next week on July 31st (Wednesday). We hope you will enjoy the product. In September, =LOVE’s 7th anniversary concert “=LOVE 7th ANNIVERSARY PREMIUM CONCERT” will be held at K Arena Yokohama in Kanagawa Prefecture, which will be the largest concert they have ever held, and a joint concert “Ikonoi Joy 2024” by =LOVE, ≠ME, and ≒JOY has also been decided to be held at Fuji-Q Highland Conifer Forest in Yamanashi Prefecture. As they run through the summer and energetically expand the scope of their activities, keep an eye on =LOVE.
★Released on 7/31 (Wed) =LOVE 17th single “Never Quit Being an Idol” Product Information
https://equal-love.jp/news/detail/8589
Online individual talk session
https://equal-love.jp/news/detail/8656
Online autograph session and photo session
Individual talk session
https://equal-love.jp/news/detail/8658
★New song “Never Quit Being an Idol” now available for pre-order
https://equallove.lnk.to/Zettaiidolyamenaide
★New song “Never Quit Being an Idol” Music Video
“Don’t ever quit being an idol”
Lyricist: Rino Sashihara
Composition and Arrangement: Ryuuki Koike, Hiroto Kikuchi
Sound Director: Takayuki Yayama (Sony Music)
Recorded by Sony Music Studios Tokyo
(MUSIC VIDEO)
Director: Ryohei Shingu (BABEL LABEL)
Choreographer: Maika Takeda
★New song “Reconciliation Cream Puff” Music Video
“Reconciliation Cream Puffs”
Lyricist: Rino Sashihara
Composer: Furuppe (Kerakera), Takayuki Yoshimura
Arrangement: Takayuki Yoshimura
Sound Director: Takayuki Yayama (Sony Music)
Recorded by Sony Music Studios Tokyo
(MUSIC VIDEO)
Director: Shunji Ohno
Choreographer: Saeko Makita
★Video product of =LOVE, ≠ME, and ≒JOY joint concert “Ikonoi Joy 2023” will be released on Wednesday, September 18th!
https://equal-love.jp/news/detail/8596
*For details on the online individual autograph session, click here
https://equal-love.jp/news/detail/8635
★The largest-ever concert to celebrate the 7th anniversary of =LOVE, “=LOVE 7th ANNIVERSARY PREMIUM CONCERT” will be held
[Date]September 7th (Saturday) and September 8th (Sunday), 2024
[Venue]K Arena Yokohama, Kanagawa Prefecture
Doors open 14:00 / Show starts 16:00 (both days)
https://equal-love.jp/news/detail/8653
“Ikonoi Joy 2024” joint concert by ★＝LOVE, ≠ME, and ≒JOY
[Date]Saturday, September 28, 2024
[Venue]Conifer Forest, Fuji-Q Highland, Yamanashi Prefecture
★Profile
An idol group produced by Rino Sashihara. They made their major debut on September 6, 2017 with their first single “=LOVE” from Sony Music. They have released 16 singles so far, all of which have made it into the top 10 of the Oricon weekly single rankings. (Their 6th single “Zuruiyo Zuruine”, 8th single “Seishun Subliminal”, 12th single “Be Selfish”, 14th single “Natsumatope”, and 15th single “Last Note Shika Shiranai” debuted at No. 1. Their first album “Zenbu, Himo.”, released in May 2021, also debuted at No. 1 on the Oricon weekly album rankings.) In October 2023, they will hold the “=LOVE 6th ANNIVERSARY PREMIUM CONCERT” for two days at Saitama Super Arena.
From February to April 2024, they will hold their first arena tour, “=LOVE Arena Tour 2024 “Tell me what’s more than “LOVE”” (8 performances at 4 venues in total), which will be a huge success, attracting approximately 50,000 people. On September 7th and 8th, the largest concert in =LOVE’s history, “=LOVE 7th ANNIVERSARY PREMIUM CONCERT”, will be held at K Arena Yokohama in Kanagawa Prefecture. On July 31st (Wednesday), they will release their 17th single, “Zettai Idol Ni Naide”. The name “=LOVE” is filled with Rino Sashihara’s thoughts that “Idols must be loved by their fans. And they must love their job as idols.”
[Official website]https://equal-love.jp/
[Official X]https://x.com/Equal_LOVE_12
[Official YouTube Channel]https://www.youtube.com/channel/UCv7VutirxDn3RWIJXI68n_A
