The Music Video for the coupling song “Umi to Lemon Tea” from =LOVE’s 17th single, to be released on Wednesday July 31st, has been released!

The long-awaited 17th single title track “Zettai Idol Yumenai de” was released recently, and as soon as it was released, it reached 1 million views in 24 hours, the fastest in the group’s history (ranked 1st on YouTube’s “Trending Videos” and 4th on Japan’s “Rapidly Rising Music”), and has now surpassed 6.65 million views. The idol group =LOVE, produced by Rino Sashihara, is unstoppable, with over 10 million streams. The group is still a hot topic, with their song views hitting a record high of 10 million daily on TikTok, and today the music video for the single’s B-side track “Umi to Lemon Tea” was released.

The new song “Umi to Lemon Tea” features member Ooba Kana in the center, singing about the taste of a fleeting love that can never be forgotten and summer memories, a sad summer song that brings back memories of unrequited love. The music video was created with the theme of “a summer road movie of female college students returning to their hometowns to spend time with their friends.” Ooba, who has returned to her hometown for summer vacation, reunites with a senior she had feelings for in the past and is instantly captivated. With the other members cheering her on, what will become of this unforgettable love… Be sure to check out the dance scene on the sandy beach with the sea and blue sky in front of you.

On July 31st (Wednesday), =LOVE will finally release their long-awaited 17th single “Zettai Idol Yumenai de”. We hope you will enjoy the product. In September, =LOVE’s 7th anniversary concert “=LOVE 7th ANNIVERSARY PREMIUM CONCERT” will be held at K Arena Yokohama in Kanagawa Prefecture, which will be the largest concert they have ever held. In addition, =LOVE, ≠ME, and ≒JOY will hold a joint concert “Ikonoi Joy 2024” (Fuji-Q Highland Conifer Forest, Yamanashi Prefecture). As they run through the summer and energetically expand the scope of their activities, =LOVE will continue to be a hot topic.

★New song “Umi to Lemon Tea” Music Video

https://youtu.be/i024yWd9oiI

“The Sea and Lemon Tea”

Lyricist: Rino Sashihara

Composition and Arrangement: Tetsuya Iwasaki

Sound Director: Takayuki Yayama (Sony Music)

Recorded by Sony Music Studios Tokyo

(MUSIC VIDEO)

Director: Nakajima Seito (superbly inc.)

Choreographer: CRE8BOY

Producer: Tomoyuki Miike (north river)

Production Producers: Hiroaki Watanabe, Troussier (PARADE TOKYO)

★New song “Never Quit Being an Idol” Music Video

https://youtu.be/17NBPoc78oM

“Don’t ever quit being an idol”

Lyricist: Rino Sashihara

Composition and Arrangement: Ryuuki Koike, Hiroto Kikuchi

Sound Director: Takayuki Yayama (Sony Music)

Recorded by Sony Music Studios Tokyo

(MUSIC VIDEO)

Director: Ryohei Shingu (BABEL LABEL)

Choreographer: Maika Takeda

★New song “Reconciliation Cream Puff” Music Video

https://youtu.be/D0SfIi-0Zpo

“Reconciliation Cream Puffs”

Lyricist: Rino Sashihara

Composer: Furuppe (Kerakera), Takayuki Yoshimura

Arrangement: Takayuki Yoshimura

Sound Director: Takayuki Yayama (Sony Music)

Recorded by Sony Music Studios Tokyo

(MUSIC VIDEO)

Director: Shunji Ohno

Choreographer: Saeko Makita

★New song “Never Quit Being an Idol” now available for pre-order

https://equallove.lnk.to/Zettaiidolyamenaide

★Released on Wednesday, July 31st =LOVE 17th single “Never Quit Being an Idol” Product Information

■Type A

《CD contents》

1. Don’t ever quit being an idol

2. Reconciliation cream puffs

3. Sea and lemon tea

4. Never Quit Being an Idol -Instrumental-

5. Nakairo Cream Puff -Instrumental-

6. Sea and Lemon Tea -Instrumental-

《DVD contents》

1. Never Quit Being an Idol Music Video

2. Never Quit Being an Idol – Making of the video

■Type B

《CD contents》

1. Don’t ever quit being an idol

2. Reconciliation cream puffs

3. Sea and lemon tea

4. Never Quit Being an Idol -Instrumental-

5. Nakairo Cream Puff -Instrumental-

6. Sea and Lemon Tea -Instrumental-

《DVD contents》

Equal Love Company Trip in Saitama ~Kawagoe Taisho Romantic Edition

■Type C

《CD contents》

1. Don’t ever quit being an idol

2. Reconciliation cream puffs

3. Sea and lemon tea

4. Never Quit Being an Idol -Instrumental-

5. Nakairo Cream Puff -Instrumental-

6. Sea and Lemon Tea -Instrumental-

《DVD contents》

Equal Love Company Trip in Saitama ~ Seibuen Showa Retro Edition

■Type D

《CD contents》

1. Don’t ever quit being an idol

2. Reconciliation cream puffs

3. Sea and lemon tea

4. Never Quit Being an Idol -Instrumental-

5. Nakairo Cream Puff -Instrumental-

6. Sea and Lemon Tea -Instrumental-

《Blu-ray contents》

“Can you love =LOVE!!!”

1. “Drive Date in Tokyo” performance video

2. Digest video of the January 2024 broadcast of “Can You Love =LOVE!!!”

3. “Kyouso Catastrophe” performance video

4. Digest video of the February 2024 broadcast of “Can You Love =LOVE!!!”

5. Digest video of the March 2024 broadcast of “Can You Love =LOVE!!!”

6. “Curse, Curse” performance video

7. Digest video of the April 2024 broadcast of “Can You Love =LOVE!!!”

■Type E (Regular Edition)

《CD contents》

1. Don’t ever quit being an idol

2. Reconciliation cream puffs

3. Sea and lemon tea

4. Never Quit Being an Idol -Instrumental-

5. Nakairo Cream Puff -Instrumental-

6. Sea and Lemon Tea -Instrumental-

★17th single “Never Quit Being an Idol” release commemorative event held

Online individual talk session

https://equal-love.jp/news/detail/8656

Online autograph session and photo session

https://equal-love.jp/

Individual talk session

https://equal-love.jp/news/detail/8658

★Video product of =LOVE, ≠ME, and ≒JOY joint concert “Ikonoi Joy 2023” will be released on Wednesday, September 18th!

https://equal-love.jp/news/detail/8596

*For details on the online individual autograph session, click here

https://equal-love.jp/news/detail/8635

★The largest-ever concert to celebrate the 7th anniversary of =LOVE, “=LOVE 7th ANNIVERSARY PREMIUM CONCERT” will be held

[Date]September 7th (Saturday) and September 8th (Sunday), 2024

[Venue]K Arena Yokohama, Kanagawa Prefecture

Doors open 14:00 / Show starts 16:00 (both days)

https://equal-love.jp/news/detail/8653

★=LOVE, ≠ME, and ≒JOY will hold a joint concert “Ikonoi Joy 2024”

[Date]Saturday, September 28, 2024

[Venue]Conifer Forest, Fuji-Q Highland, Yamanashi Prefecture

Doors open 11:00/Show starts 12:30

Doors open 16:00/Show starts 17:30

★Profile

An idol group produced by Rino Sashihara. They made their major debut on September 6, 2017 with their first single “=LOVE” from Sony Music. They have released 16 singles so far, all of which have made it into the top 10 of the Oricon weekly single rankings. (Their 6th single “Zuruiyo Zuruine”, 8th single “Seishun Subliminal”, 12th single “Be Selfish”, 14th single “Natsumatope”, and 15th single “Last Note Shika Shiranai” debuted at No. 1. Their first album “Zenbu, Himo.”, released in May 2021, also debuted at No. 1 on the Oricon weekly album rankings.) In October 2023, they will hold the “=LOVE 6th ANNIVERSARY PREMIUM CONCERT” for two days at Saitama Super Arena.

From February to April 2024, they will hold their first arena tour, “=LOVE Arena Tour 2024 “Tell me what’s more than “LOVE”” (8 performances at 4 venues in total), which will be a huge success, attracting approximately 50,000 people. On September 7th and 8th, the largest concert in =LOVE’s history, “=LOVE 7th ANNIVERSARY PREMIUM CONCERT”, will be held at K Arena Yokohama in Kanagawa Prefecture. On July 31st (Wednesday), they will release their 17th single, “Zettai Idol Ni Naide”. The name “=LOVE” is filled with Rino Sashihara’s thoughts that “Idols must be loved by their fans. And they must love their job as idols.”

[Official website]https://equal-love.jp/

[Official X]https://x.com/Equal_LOVE_12

[Official Instagram] https://www.instagram.com/equal_love.official/

[Official YouTube Channel]https://www.youtube.com/channel/UCv7VutirxDn3RWIJXI68n_A