Wilkinson’s 120th anniversary! Collaboration with popular public baths “Hottayu” and “Bunka Yusen” for a limited time!

Asahi Soft Drinks “Wilkinson” and creative agency “STARBASE” announced a branding project this year as well, following in 2022 and 2023.

Wilkinson is celebrating its 120th anniversary this year.

As the first project of this memorable anniversary year, we will be collaborating with a public bathhouse in Tokyo for a limited time!

The two stores that will be collaborating with Wilkinson this time are Horita-yu and Bunka Yokusen, which are known as popular public baths. The implementation period is one week from May 24th to May 30th at Hottayu, and one week from May 27th to June 2nd at Bunka Yusen.

During the collaboration period, the noren and interior will be made to Wilkinson specifications, and those who post photos of Wilkinson on SNS will receive a limited quantity of Wilkinson originals available only here on a first-come, first-served basis on Fridays, Saturdays, and Sundays only. Goods were also distributed.
*Please see each public bath’s Instagram post for details on distribution dates and times.

The items being sold this time are pouches, MOKU towels, sauna locker keys/coin cases, and each comes in a different color, with red items for Hottayu and white items for Bunka Yusen. There is.

In addition to distributing original goods, sauna users will receive 500ml of Wilkinson and a sticker on a first-come, first-served basis.

Additionally, “Buzz Movie,” a collaborative video between Wilkinson and Sento, will be released as content using these original items.

◾️Public bath collaboration details

Hottayu

Implementation period: May 24th (Friday) to May 30th (Thursday)

Address: 3-20-14 Sekihara, Adachi-ku, Tokyo

Instagram:https://www.instagram.com/hottayu_nishiarai/

cultural bathing spring

Implementation period: May 27th (Monday) – June 2nd (Sunday)

Address: 3-6-8 Higashiyama, Meguro-ku, Tokyo

Instagram:https://www.instagram.com/bunkayokusen/

◾️Wilkinson original goods distribution

Those who use the collaboration sauna and post photos of Wilkinson on SNS will receive original goods in limited quantity on a first-come, first-served basis each day.

Original goods gift period:

・Hottayu

May 24th (Friday) – May 26th (Sunday)

・Culture bath

May 31st (Friday) – June 2nd (Sunday)

*The coin case is available only at Hottayu, and the sauna locker key is available only at Bunka Yusen.