[Event Report]Wilkinson holds collaboration event with popular public bath! Huge queues form 2 hours before opening to buy merchandise

From May 24th to June 2nd, a collaboration event with Wilkinson was held at Hottayu and Bunkayokusen, two popular public baths in Tokyo.

This collaboration event is also the first in a series of events commemorating the 120th anniversary of Wilkinson’s birth.

To coincide with the collaboration event, the interiors of each bathhouse were given a Wilkinson makeover, with the Wilkinson logo adorning the noren curtains and reception areas, and the interiors arranged around the Wilkinson colors of red and white.

At Hottayu, the existing Hottayu logo was changed to a Wilkinson design, creating a special space completely decorated with Wilkinson during the period.

[Hottayu]

[Cultural Baths]

The limited edition original items, which have been a hot topic on social media since the announcement of the collaboration, were so popular that sauna lovers lined up before the distribution started. The event ended with great success, with the distribution limit being reached soon after the opening for all days.

Additionally, as part of a social media initiative, a BUZZ MOVIE was released featuring model Misato Shimizu, who is known to be a sauna lover.

This video, featuring her as an avid Wilkinson drinker who buys boxes of it, is so refreshing it will make you want to drink an ice-cold bottle of Wilkinson after your sauna session.

◼️BUZZ MOVIE HERE

https://www.instagram.com/p/C7TcaVQyOHv/

◼️ Shimizu-san’s profile

Born in Nara Prefecture in 1992. Graduated from Nihon University College of Art. Hosts the radio show “Shimizu Misato’s Let’s Go to the Sauna?” (AuDee/JFN 21 stations nationwide) and the podcast “For now, today is a good day.” Her love of saunas led her to obtain a qualification as a “Sauna Spa Professional.” Models for the “I Want to Go to the Sauna” poster, and currently writes serials for TABI LABO’s “Sauna Exchange Diary,” Rurubu’s “Shimizu Misato’s Sauna Trips Here and There,” and Linnel’s “Shimizu Misato’s Gourmet Detour to the Sauna.” Her books include “Sauna Princesses” (Toratsuki Publishing).