DYTD (Drive Your Teenage Dreams), which has been exhibiting since 2019 and attracting many visitors every year, will be appearing at Summer Sonic again this year.
This time, in order to create an even more enjoyable space for visitors, we have prepared special content such as crane games, gachapon machines, and Photoism.
Photoism is especially popular among young people, and allows visitors of all ages to easily create memories, so we encourage everyone to try it out.
Furthermore, those who experience the content and share it on social media will be given a total of eight original items, including eco bags, mesh pouches, coin cases, and badges. These items are limited edition items that can only be obtained here.
In addition, original Toyota merchandise will also be available for sale.
In addition to this, there will be a wealth of content that allows visitors to experience the world of DYTD, such as a display of the matte black Hiace, DYTD’s iconic car, and wall art on which visitors can write their own messages.
We hope you enjoy the DYTD content that can only be experienced at Summer Sonic this year as well.
■Event details
schedule
Saturday, August 17th and Sunday, August 18th, 2024
venue
Makuhari Messe Halls 5 and 6
■About Drive Your Teenage Dreams.
STARBASE Co., Ltd. and Toyota Motor Corporation have launched a project called “Drive Your Teenage Dreams” to create new ways to enjoy cars. It is a new challenge for Toyota to see how Toyota can be accepted by the culture of the younger generation. “Cars are toys and cars are secret bases.” Without being bound by preconceived notions, we want to create a place where cars are fun, create fun moments, and bring together people who want to enjoy the presence of cars. This idea is what is embodied in the project. At the center of the project is a Hiace that has been customized in a matte black color. This Hiace expands the possibilities of enjoyment, and was customized without thinking about the reason, just to give a momentary feeling that it is “cool” at the moment you see it. The presence of this Hiace will spark various cultural projects.
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