New vertical music content that explores the songs of artists that have become a hot topic on SNS and their roots.
“1ADK~One Artist’s Driving Key” will start streaming on TikTok and Reel from 7pm on Sunday, March 31st.
The commemorative first content featured Leina, whose line “I want to talk about things that don’t matter” has become a hot topic on TikTok and other sites. In addition to her performance of the popular song, she also talks about what she likes about it.
As the title suggests, 1ADK focuses on one artist and attempts to unravel a part of that artist’s driving force, “roots” and “driving key.” QREATION, a creator group active mainly on SNS, and Sakaguchi Yamato, who is attracting attention as a person who creates emotional videos on TikTok, have teamed up to create new vertical music video content focusing on next-generation artists. Start.
The first shooting took place on the roof of a building somewhere in Tokyo, and recorded the artist’s live singing voice as it was, with a skyscraper in the background under a blue sky. Their charm is brought out to the fullest.
In the future, Kotaka, whose song “I want to enjoy such a life” became a hot topic, and Shiona, whose featured song “Sorauta” became a buzz hit, are scheduled to appear. It will be interesting to see if this will become a new axis for vertical music video content.
1ADK～1Artist’s Driving Key
TikTok:https://www.tiktok.com/@1artistdrivekey
Instagram:https://www.instagram.com/1artistdrivekey/
Content schedule
Delivered every day at 7pm
3/31 (Sun) Leina “I want to talk about something that doesn’t matter.”
4/1 (Monday) Kotaka “I want to enjoy that kind of life”
4/2 (Tue) Shiona “Sorauta”
4/3 (Wed) Leina “I loved it.”
4/4 (Thursday) Kotaka “Can I be your lover like a pet?”
4/5 (Fri) Shiona “flight”
4/6 (Sat) Kotaka “The Moon is Beautiful” (Cover)
4/7 (Sun) Shiona “CHE.R.RY” (Cover)
■Leina
He was exposed to Western music from an early age and was influenced by Justin Bieber and Billie Eilish, and began producing music using the guitar. In 2023, he will release “I want to talk about something that doesn’t matter.” This song, which expresses the importance and difficulty of “being honest” that is keenly felt when facing a lover, has caused a phenomenon in which couples in their teens and 20s use this song to upload their daily lives with their lovers on SNS. , ranked high on the viral charts.
The EP “tulip” released in October is a work that strongly reflects Leina’s worldview, and has received instructions from a wide range of people. In particular, “Utatane” created a buzz on SNS and became one of Leina’s masterpieces.
In January 2024, they released “HAITE,” which depicts the conflicts of the same generation, and in February, they released “Highway,” with Yaffle as the music producer. In March, they released an EP “ReUnion” containing 6 songs including these two songs. With the theme of “ReUnion”, this work expresses “reunion” in various meanings from Leina’s own perspective.
He self-produces all of his songs, artwork, and video works, and has a unique voice that you won’t be able to get out of your ears once you hear it.He has a close-knit voice that makes it hard to believe that he’s a teenager, but he also captures people’s weaknesses, ugliness, and beauty. A talented singer-songwriter who skillfully expresses lyrics that describe sadness and fragility with addictive melodies.
Twitter: https://mobile.twitter.com/doumo_leinadesu
Instagram:https://www.instagram.com/doumo_leinadesu/
YouTube:https://www.youtube.com/@doumo_leinadesu
TikTok: https://www.tiktok.com/@doumo_leinadesu
■Torataka
Born March 30, 1998, blood type A, from Osaka. An artist active mainly in Kansai. He is 19 years old and begins writing music, composing and arranging his own music. Since around 2019, he has been promoting himself by uploading his own songs on SNS, and has also started live activities. In response to “I want to enjoy such a life”, which was uploaded on TikTok along with a live performance in July 2023, a user wrote, “I heard a recommendation before going to bed, and although it’s tiring, it made me want to work hard for another week starting tomorrow.” “I heard this song. We have received many responses from people who have been encouraged by this song, such as “It always cheers me up” and “I want to use it as the opening movie for my wedding.” With that momentum, the “clap your hands if you’re happy” dance using this song became a boom, and the number of related videos posted on the app exceeded 20,000, with over 100 million views. Released in September of the same year, it became a viral song, appearing on THE FIRSTTAKE. Further leaps are expected in 2024.
X: https://twitter.com/kotaka03301
Instagram: https://www.instagram.com/kotaka0330
YouTube: https://www.youtube.com/@kotaka0330
TikTok: https://www.tiktok.com/@kotaka0330
■Shiona
Born in Ishikari City, Hokkaido, lives in Saitama Prefecture. She is a 22-year-old with an emotional singing voice and catchy melodies. She has been posting on SNS mainly on TikTok, and has caught the attention of various creators.
In addition to releasing his own music, he is steadily expanding his activities by collaborating with creators.
Instagram: https://www.instagram.com/yuna_ko109
YouTube: https://youtube.com/@user-jc3ps2kw5i?si=aO2bibUJGg3WS912
TikTok: https://lite.tiktok.com/t/ZSFJTdkuQ/
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