Fresh Generation Z power repaints K-POP
KiiiKii, a large new girl group brought to you by STARSHIP Entertainment, has released their long-awaited debut EP, “UNCUT GEM.” This EP contains a total of six songs and introduces a novel approach that covers music, visuals and storylines. With the motto of “Don’t lose brightness even in imperfect reality,” the next generation of K-POP is redefine with a fearless spirit.
KiiiKii navigates the industry across multiple platforms and breaks the common sense of traditional K-POP debuts. Their Instagram is decorated with Tumblr-style Y2K graphics, combining nostalgic aesthetics with modern self-expression. As soon as the unconventional promotional strategy and pre-debut song “I DO ME” were released for the first time on February 24th, media such as Variety and The Hollywood Reporter were attracting attention. The latter was introduced as “surprise releases in the K-POP world are exceptional.”
The EP “UNCUT GEM” brings together their candid and carefree approach. Based on the concept of searching for answers about the world, the image of enjoying freedom without being forced or manipulated is presented. Each track runs like a conversation between close friends, embodying an endless musical journey.
KiiiKii “I DO ME”
The EP “UNCUT GEM” features innovative and unique songs. “I DO ME” is a dreamy, synth-driven pop dance number. Dynamic vocals and harmony emphasize autonomy and bold self-expression. The opening song of the EP, “DEBUT SONG,” is full of playfulness and liveliness. Hip hop artists Lil Cherry and GOLDBUUDA will be compiling in the lyrics and composition, congratulating Kiii Kiii on his debut by incorporating the familiar birthday song “Happy Birthday.” With a minimalist, sophisticated beat, they celebrate their challenge to the world stage as their “first appearance jewels.” Meanwhile, at “GROUNDWORK”, she captivates them with their youthfulness. The fusion of playable 808 bass and vintage synths lays the foundation for their musical identities, rejecting ordinary things.
KiiiKii “DEBUT SONG”
Only one instrument was used in “THERE THEY GO.” The sound of a vintage instrument is blended with sampling of vocal chops, creating a simple yet unique atmosphere. “BTG” will give you a lot of listening to it with chic rap, a dreamy synth arpeggio, and a groovy 808 bass. Provides an immersive, hypnotic listening experience. In addition, “한개뿐인” (ONE OFF) uses heavy bass, punchy kick drums and retro Moog synths to portray portraits of himself both in the present and in the future, reflecting his journey to his debut.
With the EP “UNCUT GEM,” Kiii Kii boldly opens up a new path into the ever-evolving K-POP world. Through exposed authenticity, aesthetics that combine nostalgic and modern, and fearless self-expression, she creates precedent as a next-generation artist. As the “five gems” of the K-POP world, he tells a fearless story and captivates listeners with his infinite energy.
■About Kiii:
Kiiii is confidently brought out by STARSHIP Entertainment, which features artists on the Billboard charts, including MONSTA X, IVE, WONHO, and CRAVITY, and calls out, “Let’s laugh loudly in this world with five kids.” It creates fresh and energetic energy in the world’s K-POP scene. The group name KiiiKiii uses six “i”; five of which represent members JIYU, SUI, KYA, LESSOL and HAUM, with the last one representing fans.
Each member demonstrates their own unique personality and charm. Leader JIYU takes the artistic direction for the group, overwhelmed with his multi-talented singing, rap and dance. SUI brings warmth and refinement with her rich vocals, while KYA, the youngest, unleashes bold energy and powerful singing voice. The group’s rapper, LEESOL expresses herself with her stylish charisma and sharp movements. HAUM brings together the teams together with expressive performances that add depth to their music. Both these five will redefine K-POP with their dynamic personality and stimulating staging.
■Release information
KiiiKii
Debut EP “UNCUT GEM” is now available
Streaming link:https://orcd.co/presave_uncutgem
Label: Starship Entertainment
Tracklist:
1. DEBUT SONG
2. GROUNDWORK
3. I DO ME
4. THERE THEY GO
5. BTG
6. 한 개뿐인 (ONE OFF)
■Music Video:
“DEBUT SONG”https://www.youtube.com/watch?v=UAdxlj4Cgjw
“I DO ME” https://www.youtube.com/watch?v=hAEfi_SKTEU
■Follow KiiiKii:
Website: https://kiiikiii.kr/
Instagram: https://www.instagram.com/kiiikiii.official
TikTok: https://www.tiktok.com/@kiiikiii_official
Facebook: https://www.facebook.com/KiiiKii.official
YouTube: https://www.youtube.com/@KiiiKii_starship
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