Co-supervised by popular actor/DJ/musician Idris Elba, NAS participates in the lead song “Documents.”
Hip-hop’s greatest storyteller and culture icon Slick Rick has released his first new album, Victory, in 26 years. American veteran rapper NAS will be participating in the focus track “Documents.”
The new album, Victory, was produced under the co-op of Idris Elba, who exerts creativity in many fields. It will be released as a visual album with footage in collaboration with Elba’s record label 7Wallace and Mass Appeal, which includes NAS and others.
Slick Rick – “VICTORY” Trailer
With his first new album in 26 years, “Victory,” Slick Rick, also known as “The Ruler,” begins a new chapter full of victory. He pushes the boundaries of storytelling, legacy and imagination even further, overwhelming it with sound and video. The Poet (= Slick Rick) and The Visionary (= Idris Elba) are executive produced, and includes powerful collaborations with the NAS, Giggs, and Esther’s special participation songs.
Slick Rick says:
“The album Victory embodies nothing but perseverance, storytelling, imagination and evolution. It is a visual fusion of art and heart, a sonic journey that reflects the path I have been on and the path I will be heading. Victory is not just a music, it is a fearless statement, and the finest art of Britain!”
“I worked with Slick Rick… I returned to my hometown of England and made a great contribution to the hip-hop world. I’m so happy. It’s a literal gift!” Idris Elba said.
The NAS also states:
“We’ve been working with Slick Rick for a long time. It was great to be able to return to the studio and create this new song. He’s a person who has had a huge impact on hip-hop culture and I look forward to seeing him share this project with the next generation of fans.”
The core of this project is a 30-minute immersive film directed by Meji Alabi, who was also involved in the production of Beyoncé’s Black Is King, creating bold images and bringing depth to the story.
For this aesthetic vision, Slick Rick collaborated with legendary photographer Jonathan Mannion and brand storyteller Equator Studios. The music was mixed by Young Guru, and the album’s artwork and development was collaborated with British agency PAQ and Rick’s own Team Eye Patch.
The new album “Victory,” which was produced over four years, was songwritten and recorded in Rick’s hometown of London and France. The spectacular footage was shot in three continents: the United States, the United Kingdom and Africa. As a result, it pays homage to Rick’s roots across continents, and is packed with deep lyrics, cinematic charm, and artistry that transcends genres.
■What is Slick Rick?
“The Most Sampled Hip-Hop Artist of All Time” and “the best storyteller in the hip-hop world”, Slick Rick (real name: Ricky Martin Walters) has been a hip-hop superhero with his trademark eye patch. A Grammy Award-winning recipient and a popular exhibition dedicated to him has been set up at the Museum of African American History and Culture at the National Museum of America, and his name is engraved on the “Walk of Fame” star in the New York Bronx. His works, embodying three cultures of Jamaica, Britain and America, have been sampled and quoted by countless artists such as Eminem, Beyoncé and Mariah Carey, and many other artists, including Jay-Z, Nicki Minaj and J. Cole, have mentioned him. His “La Di Da Di,” covered by Snoop Dogg, has been designated as a long-term preservation by the Library of Congress’s Record Preservation Committee.
The third artist to sign “Def Jam Recordings,” has released four albums so far: The Great Adventures Of Slick Rick (1988), The Ruler’s Back (1991), Behind Bars (1994) and The Art Of Storytelling (1999). He also has been a campaign for MCM, Nike, and NORDSTROM, and has collaborated with Supreme, Puma, Ballys, PACSUN, Urban Outfitters, Odd Sox, and ill-iOptics. Contribute to the local community through his own non-profit organization, Victory Patch Foundation.
■What is 7 Wallace?
London-based 7Wallace is an indie record label founded by award-winning artist, actor and DJ Idris Elba. From hip-hop to soul, electronic and alternative, we offer music that transcends genres globally. So far, he has released works by many up-and-coming and iconic artists, from Little Sims to Cypress Hill, Q-Tip, Cozy Radical, Choi Ringo, Tigus da Author, Todora T, Chip and James BKS.
■What is Mass Appeal?
An entertainment company specializing in telling stories from the perspective of pioneers who shape and evolve culture. Since 1996, it has documented new movements that have influenced pop culture, and is now a voice that spreads hip-hop, and its influence continues to grow. With a comprehensive offering of content, music and creative services, Mass Appeal produces maximum power and results. This diverse thinking sets it apart from the ideas of enemies and allies.
■Release information
Slick Rick
New album “Victory” now available
Streaming link:https://slick-rick.sng.to/victory
Label: Mass Appeal
Tracklist:
1 Victory Intro
2 Stress
3 Angelic
4 Foreign
5 I Did That
6 Come On Let’s Go
7 Landlord
8 Mother Teresa
9 Spirit To Cry
10 Documents
11 So You’re Having My Baby
12 Cuz I’m Here
13 Matrix
14 We’re Not Losing
15 Another Great Adventure
■Follow Slick Rick
YouTube: https://www.youtube.com/@OfficialSlickRick/
Instagram: https://www.instagram.com/therulernyc/
Facebook: https://www.facebook.com/SlickRick
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