Music collective 1999 WRITE THE FUTURE, who always go above and beyond expectations, releases their new single “Raw I Know I Got It” featuring NBA legend and rapper Shaquille O’Neal, aka DJ DIESEL. The track, released via 88rising/RCA Records, also features Los Angeles-based DJ/producer NITTI.
The new song, “Raw I Know I Got It,” is a minute-and-a-half victory rally featuring Hall of Fame basketball player Shaquille O’Neal. It opens with an announcement of when he was selected first overall in the 1992 NBA Draft. With a beat as massive as the former Lakers center’s physique, Shaq (nicknamed O’Neal) delivers rapid-fire rhymes about breaking backboards, hitting quadruple-platinum NBA records, and earning worldwide respect. Long respected in the industry, Shaquille O’Neal has dominated the hip-hop world with hits like “What’s Up Doc? (Can We Rock)” and “Bodies Freestyle,” and released electronic music under the alias DIESEL, including “Bang Your Head,” “Gorilla Warfare,” and “Heat.” Now he’s bringing his musical talents to 1999 WRITE THE FUTURE. “Raw I Know I Got It” names a number of NBA All-Stars, from fellow commentator on “Inside The NBA” Kenny Smith to the late NBA legend Kobe Bryant.
Photo by Jeremy Rosario
For 1999 WRITE THE FUTURE, “Raw I Know I Got It” follows their latest single “fIT chECK fREEsTYle” with pop experimentalist Gene Dawson, “WhAT yoU WaNT” with genre-bending artist Deb Never, and “PUMP IT UP ε=┌(^_^)┘” featuring Indonesian rap scene-dominating singer/producer Rich Brian and breakout female rapper Tia Colleen.
In February of this year, 1999 WRITE THE FUTURE released their debut compilation album, hella (˃̣̣̥╭╮˂̣̣̥) ✧ ♡ ‧º•˚:. It features genre-bending collaborations with Rich Brian, Warren Hugh, Ghostface Killah, Busta Rhymes, Smino, Kuko, Amaray, Offset, Bad Bad Not Good, Westside Gunn, and Damn Funded. The 24-track album, featuring A-list stars, conveys 1999 WRITE THE FUTURE’s nostalgic knowledge and sensibility while simultaneously capturing the sights, sounds, and vibrancy of Northern California culture and its surroundings through the lens of 88rising head Shawn Miyashiro’s childhood nostalgia and wonder.
1999 WRITE THE FUTURE “hella (˃̣̣̥╭╮˂̣̣̥) ✧ ♡ ‧º·˚”
About 88rising
A global music and media pioneer representing Asia’s finest talent and culture, since its inception, the label has paved the way for many music industry firsts for its artists. Under the leadership of founder and CEO Sean Miyashiro, the label has formed special partnerships with global festivals Head In The Clouds Music & Artist Festival, Coachella, and Marvel’s Shang-Chi: The Legend of the Ten Rings, and is expanding its brand. The label has grown to over 200 million followers and over 50 billion streams and views across various social media platforms around the world, increasing its global influence.
About SHAQ
A beloved cultural icon, Shaquille O’Neal is nicknamed “Shaq,” a one-word nickname reserved for the most powerful celebrities. During his nearly two-decade-long, fruitful NBA career, he was named one of the NBA’s “50 Greatest Players of All Time,” inducted into the NBA Hall of Fame, won four NBA championships, 15 NBA All-Star titles, and was named the NBA Finals MVP three times. He was named “One of the Most Influential Athletes” by Forbes Magazine, and was ranked the highest among NBA athletes in Nielsen’s “State of The Media: Year In Sports” and Business Week’s “Power Sports 100.” His outsized personality elicits excitement in every venue, and his motivational talks are always met with standing ovations.
Off the court, Shaq has established himself as a powerful media personality and businessman. He was named one of Fast Company’s “100 Most Creative People in Business,” has a variety of business ventures, and is a commentator on the Emmy Award-winning TNT show “Inside The NBA.” He has also been an early investor in companies such as Google and has created beloved international brands including television shows, his own shoe line, social media and tech products.
About DIESEL
Shaquille O’Neal, who first experienced a Public Enemy live performance at the age of 14, made his album debut as a rapper in 1993 with “Shaq Diesel”. It reached a peak of 25th place on the US charts, sold over 1 million copies in the US, and became the only person to win a platinum album as an athlete. Since he started working in the club scene under the name DJ DIESEL, he has performed with artists such as Steve Aoki, Riot Ten, NGHTMRE, Eliminate, and 4B, and released his first works centered on bass music. As the “world’s biggest DJ,” he has performed on the main stages of EDM festivals around the world, from Lost Lands to Tomorrowland, EDC Las Vegas, Lollapalooza, Electric Zoo, Forbidden Kingdom, and Beyond Wonderland, and while working as a residency at a club in Las Vegas, he also hosts his own festival, “Shaq’s Bass All Stars.”
release information
DIESEL & NITTI & 1999 WRITE THE FUTURE
(Diesel & Nitti & 1999 Light the Future)
“Raw I Know I Got It (feat. Shaquille O’Neal)” now available
Label: 88rising Records LLC
Streaming link:https://1999writethefuture.lnk.to/Raw
Follow 88rising
YouTube: https://www.youtube.com/@88rising
TikTok: https://www.tiktok.com/@88rising
Instagram: https://www.instagram.com/88rising
Facebook: https://www.facebook.com/88rising
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