LUX×TWICE “#BeHairself To my own shining hair Part 2” / TikTok challenge “#LUXTWICE Shiny Hair CM Shooting Challenge” will be released on the same day from October 7th (Monday)

Special movie URL:https://youtu.be/OyWGDdjdy2Y

• LUX×TWICE special movie released! Making videos and interview videos will also be released at the same time.

In this collaboration, to commemorate the release of LUX x TWICE collaboration products from October 7th (Monday), we will release a special movie, making-of video, and interview video. This is a special movie set to the original tie-up song “Inside of me” released in July. The main special movie shows the serious and cool expressions of the TWICE members that they don’t usually show, and the making-of footage and interview videos show the members’ close relationships and each of them shining brightly. Please take a look at how TWICE continues to shine in their own way.

• LUX×TWICE “#BeHairself To my own shining hair Part 2” Summary

Release date: October 7, 2024 (Monday) 0:00 AM

Song used: “Inside of me”

Video title/URL:

・LUX×TWICE “#BeHairself To my own shining hair Part 2” edition

　https://youtu.be/OyWGDdjdy2Y

・LUX×TWICE “#BeHairself For hair that shines like me” Making video

　https://youtu.be/ePg8mkYBwMg

・LUX×TWICE “#BeHairself For hair that shines like me” Interview video

　https://youtu.be/RryrPKEjdvU(JEONGYEON/ JIHYO/ MOMO)

　https://youtu.be/7C-bPBsbEhQ(NAYEON/MINA/CHAEYOUNG)

　https://youtu.be/TfbjDfAzb60(TZUYU/SANA/DAHYUN)

• cut image

• special interview

In the special interview, each member talks about their “shine moments,” the “hair troubles” the perfect-looking TWICE members have had, and even talks about what they’re glad about having “shiny hair.” He talked about it with In particular, Mina said that she feels that CHAEYOUNG’s happy face shines when she is freely drawing what she likes, and that it is attractive to see her freely doing what she likes. . In addition, TWICE is known for their beautiful “shiny hair,” but because they frequently change their hairstyles and colors to match their songs, their hair often gets damaged and breaks. In the special movie, the highlight is the long, beautiful “shiny hair” that the TWICE members have worked so hard to cultivate. In addition, MOMO, who is a good dancer, commented that now that she has “shiny hair,” she can show off her hair beautifully when dancing, and TZUYU commented, “Having shiny hair gives you more confidence and makes you shine even more.” . She told me that her shiny hair brings out her current shine.

• Shooting episode

In the making movie, you can see each TWICE member’s handwritten “#BeHairself”. Please pay attention to SANA’s cool and serious expression during the photo shoot, and SANA’s smiling face while waving at the camera, as well as JEONGYEON’s cute gestures. In addition, DAHYUN bursts into laughter during a break and bursts into laughter, and MOMO glares at the mirror as she tries to place the prop mini tiara on her head. In the scene where she is instructed to “please walk,” she shows off her walking, and the studio scenery shoot scene shines with such beauty and brilliance that it looks like a runway. In the scene where all the members read out the Luxe brand slogan, it was clear that no one was out of step with each other. During the shoot for the TikTok challenge model video, JIHYO let his shiny hair, which he has grown for about a year, flow, and NAYEON did the trendy Luda heart pose, where she holds her face between a hand-made heart. Until then, it was a fun shooting scene typical of TWICE.

• Experience a simulated commercial shooting with the TikTok challenge “#LUXTWICE Shiny Hair CM Shooting Challenge”! ?

To commemorate the third year of collaboration between LUX x TWICE, we will be holding a TikTok challenge “#LUXTWICE Shiny Hair CM Shooting Challenge” where you can experience a simulated commercial shooting on TikTok with TWICE members. Lux’s official TikTok account is currently releasing a model video starring all of TWICE. Furthermore, if the number of participants exceeds the target number, unreleased videos of TWICE members will be released. Please enjoy the “#LUXTWICE Shiny Hair CM Shooting Challenge” by using TWICE’s poses as a reference and trying out collaboration effects that will give you a simulated experience of shooting a CM.

Join the TikTok challenge here:https://vt.tiktok.com/ZS2h5XCKk/

• A chance to win LUX×TWICE luxury prizes! SNS campaign to increase your chances of winning with original stickers

To commemorate the release of LUX x TWICE collaboration products starting today, we will be holding an SNS campaign where you can win luxurious prizes. If you connect the 9 original stickers (excluding 1 secret) that come with the collaboration product and post them with a photo, you have a chance to increase your chances of winning.

Lux Official X (@LuxOfficial) account:https://x.com/LuxOfficial

① Follow Lux Official X Account (@LuxOfficial)

② Photograph the collaboration product

③ Quote and repost the campaign post with the photographed image and #LUXTWICE2024

In addition to the above application methods, applying using the following methods will increase your chances of winning.

① Submit using the application method above

② Take a photo of the 9 types of TWICE original stickers (excluding 1 secret type) that come with the large-capacity refill pair.

③ Post the image taken in step ② to the campaign post as a reply.

*For application terms, please check the campaign post posted on the Lux official X account.

October 7, 2024 (Monday) 12:00 to November 3, 2024 (Sunday) 23:59

・Lux Super Rich Shine Ultimate Once Shine TWICE limited design pump pair

・Lux Super Rich Shine large capacity refill pair with bonus

(Damage Repair, Moisture, Straight Beauty)

Prize A: 10 people (1 type of photo frame)

Prize B: 100 people (1 type of original QUO card worth 500 yen)

• TWICE Profile

“TWICE” is a 9-member girl group from Asia that “captivates you once with good music and twice with great performance.”

Debuted in Japan with “#TWICE” (hashtag TWICE) on Wednesday, June 28, 2017. While creating overwhelming support among a wide range of people, mainly teenagers, and creating a social phenomenon, they have also appeared on the Kohaku Uta Gassen for three consecutive years since their debut. He has broken numerous records with his released works.

In the spring of 2019, we will hold a dome tour, which has been a dream of ours since our debut in Japan! At the time, they held the fastest Tokyo Dome performance since their debut in their home country, and became the first girl group to hold a dome tour since debuting in Korea. 2022 will mark the 5th anniversary of their debut in Japan, and their fourth strongest best album “#TWICE4″ will be released on March 16, 2022 (Wednesday), and will debut at No. 1 on the Oricon Weekly Album Ranking, making them one of the most successful overseas artists. “Total number of albums that achieved number one” is tied for second in history. In addition, she became the single highest-ranking foreign female artist in history. Furthermore, the same work also won 1st place in the “Oricon Weekly Total Album Ranking”. This is the sixth album in total to reach number one, setting the record for the number of albums that have reached number one in total, and setting records one after another.

Then, in April, TWICE 4TH WORLD TOUR ‘III’ IN JAPAN, which was their first performance in Japan in about two years, was held at Tokyo Dome for three days, making them the first Korean debut girl group to perform at Tokyo Dome for three consecutive days. A record was set for the performance.

Furthermore, in May 2023, she will hold her first stadium live performance in Japan, “TWICE 5TH WORLD TOUR ‘READY TO BE’ in JAPAN.” The group held a total of four days at Ajinomoto Stadium in Tokyo and Yanmar Stadium Nagai in Osaka, setting a record for being the first Korean girl group to hold a solo stadium performance.

In July, Osaka Yanmar Stadium Nagai (July 13th and July 14th), Tokyo Ajinomoto Stadium (July 20th and July 21st), Kanagawa Nissan Stadium (July 27th and July 28th) ) “TWICE 5TH WORLD TOUR ‘READY TO BE’ in JAPAN SPECIAL” will be held. With this performance, TWICE accomplished a great feat as the “first foreign female artist to perform at Nissan Stadium.”

• About Lux

Lux arrived in Japan as a cosmetic soap in 1972, and this year, 2024, will mark the 35th anniversary since the brand’s core product “Lux Super Rich Shine” was introduced. Since arriving in Japan, we have continued to research the hair of Japanese women, and while responding to the changing hair care needs, we have provided hair care products that always lead to shiny, glossy hair. It is sold in many countries and regions, and even in Japan, it has been No. 1 in sales in the hair care market for six consecutive years*1. Meanwhile, in 2021, we have established a new “LUX BRAVE VISION 2030” based on the belief that seeing yourself as beautiful gives you confidence and gives you the courage to take a step forward, and that the attitude you take to take that step is beautiful. , started as a new Lux. By making people’s hair beautiful, we aim to create a society where people can enjoy their own beauty.

*1:: INTAGE SRI shampoo/conditioner market January 2017 to December 2022 amount