“KABUNATSU – Tokyu Kabukicho Tower x Waseda University Koken” is scheduled for summer festival for university students, planned by students from Waseda University!

Tokyu Kabukicho Tower (hereinafter referred to as this facility), operated by TST Entertainment Inc. (Shinjuku-ku, Tokyo; President and CEO: Toko Yoshinori), will be holding a summer festival event for university students, “~KABUNATSU~ Tokyu Kabukicho Tower x Waseda University Hiroken” (hereinafter referred to as this event), planned by students from the Waseda University Advertising Research Group on Tuesday, August 5th, 2025.

This event was produced by the Waseda University Advertising Research Group as part of its activities in which it responds to issues from companies and proposes plans to address them. Our company presented the challenges for event planning on two aspects: “Making the love of this facility” and “make university students want to visit the tower.”

This time, with the theme of “Kabuku”, we will be holding a performance battle that transcends genres, from Yosakoi to HIPHOP, Japanese drums and idols, where each person will follow their own personal preferences at FIRST STAGE (Shinjuku Kabuki Hall – Kabuki Yokocho) on the second floor of this facility. During the event, university students who visit in yukata will also receive a free all-you-can-drink menu, and we hope you will see the passionate performance that will be held with friends and family while eating and drinking in yukata.

Details of the event are as follows:

In the future, in order to contribute to the realization of the world’s entertainment city of Kabukicho, we will continue to work with university students and various stakeholders to deliver entertainment content that can be enjoyed by many customers both domestically and internationally.

Hamakura-style shops, which have worked on Ebisu Yokocho and Shibuya Yokocho, the original Neo Yokocho boom, with the concept of “reviving good old culture in the present day, connecting it to the next generation, and creating a hangout for the next generation!”, are now an unprecedented, highly experienced, next-generation entertainment food hall that goes beyond the boundaries of food and drink, with a total of 10 restaurants serving food, music and video on a 1,000-square-meter floor. From Hokkaido in the north to Kyushu in the south, to Korea in the south, “soul food” from all over Japan, including carefully selected direct ingredients directly connected to producers, as well as local cuisine, B-grade gourmet food, rice bowls, noodles, yakitori, gyoza, and alcohol.

The hall is equipped with the latest lighting and sound, including large LED visions, DJ booths, mirror balls, and karaoke, and not only new and old cultural events and the latest cultural events, but also various events such as festival organizations, domestic and international musicians, DJs, magicians, dancers, and artists, as well as producers’ ingredients fairs, pop-up stores, and new product promotions for manufacturers’ products. We aim to become a venue for cultural transmission across Japan, an experiential space that goes beyond the boundaries of restaurant districts, and a new hub for community transmission in Kabukicho.

TST Entertainment Co., Ltd.

TST Entertainment Co., Ltd. is a joint venture between Tokyu Corporation and Sony Music Entertainment Co., Ltd., with the aim of planning and operating entertainment facilities at Tokyu Kabukicho Tower.

Company name: TST Entertainment Co., Ltd.
Head office location: 1-29-1 Kabukicho, Shinjuku-ku, Tokyo
Business content: Planning and operation of entertainment facilities and related businesses
Website: Corporate Sitehttps://tst-ent.co.jp/
Tokyu Kabukicho Tower official websitehttps://www.tokyu-kabukicho-tower.jp/