"UNIVERSAL MUSIC ANALOGUE RECORD" pop-up store specializing in analog records will be held in Harajuku, Tokyo from Wednesday, May 29th to Sunday, June 2nd!

Universal Music LLC (headquarters: Shibuya-ku, Tokyo; President and CEO: Fujikura Hisashi; hereinafter referred to as “Universal Music”) will open the first-ever “UNIVERSAL MUSIC ANALOGUE RECORD” POP-UP STORE specializing in analog records at UNIVERSAL MUSIC STORE HARAJUKU on Takeshita Street in Harajuku for a limited time from Wednesday May 29th to Sunday June 2nd.

UNIVERSAL MUSIC STORE HARAJUKU opened in October last year with the concept of “a place where you can be moved by special experiences”, and has since opened pop-up stores for artists such as The Rolling Stones, Lady Gaga, and Bob Marley on Takeshita Street in Harajuku. The first “UNIVERSAL MUSIC ANALOGUE RECORD” pop-up store specializing in analog records will be open for a limited time only from Wednesday, May 29th to Sunday, June 2nd at this store.

At this store, you can actually touch and feel products that are usually only available online as UNIVERSAL MUSIC STORE (online) exclusive items. We will carry a wide range of products, mainly Western music items from Universal Music, such as colored records and Japan-only editions, and we also plan to set up a listening corner so that people who have never picked up an analog record before can have their first experience.

There will also be a collaboration corner with Shibuya’s long-established Cobaco: The Room, which introduces a wide range of high-quality music. Items selected by The Room’s owner, producer/DJ Shuya Okino will be on display. Customers who purchase vinyl records at the store will receive an original eco bag as a store-exclusive bonus on a first-come, first-served basis.

Annual sales of analog records in Japan have increased tenfold over the past 10 years, from 670 million yen to 6.26 billion yen*, and demand from overseas is also expected to increase.

*Recording Industry Association of Japan